THE ANSWER

THE ANSWER is Kao's premium hair care brand, launched in Japan in October 2024 and built on 100 years of Kao hair research. There is one shampoo for all hair types, the Super Lamellar Shampoo, with a rich, serum-like texture. You then pick an EX treatment for your hair: Moist for everyday damage, Gloss for heat damage and Repair for color damage. Complete Lamellar Milk, Care & Coat Water Serum and Care & Coat Oil finish your hair after the shower. Seasonal Care editions for spring-summer and autumn-winter arrive each year with new scents. We ship THE ANSWER from Japan, so you can stop waiting for a global launch and match the treatment to your hair today.

THE ANSWER

26 products

FAQs about THE ANSWER

Where can I buy THE ANSWER shampoo?

SuzyKirei carries THE ANSWER shampoo, treatments, refills and seasonal sets, bought in Japan for each order. We ship to the US, Canada, Australia and the UK, and US duties are prepaid at checkout.

Which THE ANSWER treatment should I choose?

Use the Super Lamellar Shampoo with the EX treatment that fits your hair: EX Moist for everyday dryness, EX Gloss for heat damage from irons and dryers, and EX Repair for color or bleach damage.

Who makes THE ANSWER shampoo?

THE ANSWER is made by Kao, one of Japan's largest beauty and household companies. It launched in October 2024.

How do you use THE ANSWER Complete Lamellar Milk?

After towel-drying, smooth a small amount through the mid-lengths and ends, then blow-dry as usual.

What is THE ANSWER Seasonal Care?

Limited spring-summer and autumn-winter versions of the shampoo and treatment, each made for that season's hair concerns and released with a new scent.