About Us

We are a small, passionate team based in Japan, and our mission is to introduce you to the captivating world of Japanese beauty.

Our goal? Graceful aging. Wrinkles and fine lines are part of our life stories, and we should celebrate them.

Join us as we uncover the real secrets of radiant skin and beauty traditions of Japan and Korea.

Why we fell in love with Japanese beauty?

Japanese are known for being perfectionists. And that's no different in their attitudes towards skincare. Rather than instant results driven by invasive or harsh ingredients, people prefer to focus on making small improvements daily.

Quality-driven
Focus on high-quality and proven ingredients like retinol, niacnamide, vitamin c, hyaluronic acid, and made accessible to all even at drugstore prices. Japanese brands also incorporate traditional ingredients like sake, rice water, yuzu, peach and more.
Continuous improvement
Japanese brands focus on perfecting their best-sellers to be more effective for their loyal customers. Japanese prefer to stick to products they know that work, which in turn allows these brands to continue investing in product innovation.
Holistic wellness
Skincare is not just skin-deep. In Japan, nutrition is a big part of skincare. Japanese ladies incorporate traditional Japanese foods like natto, green tea, collagen drinks, and edible vitamins as part of their routines.

We're here to help you discover hidden gems you've probably never heard of, and make them accessible to you.

When you shop with us, you're getting more than just products:

Authenticity guaranteed: Every item is sourced directly from Japanese shelves
Fresh formulations: No outdated products or expired items
Insider access: Experience the current trends sweeping Japan's beauty market