fino

fino is a Japanese haircare brand first launched by Shiseido and now made by Fine Today. It is built around penetrating treatments for damaged ends. The Premium Touch Penetrating Hair Mask is the original, a rinse-off mask you use once or twice a week, and the Rich Serum Hair Mask comes in a 700g refill. The Premium Touch Penetrating Essence Hair Milk is the leave-in version for damp or dry hair. Two hair oils finish the routine: Rich for thick or very dry hair, and Airy Smooth for fine hair. Everything shares the same Grace Floral scent. We buy every fino order in Japan and ship it to you, so you can skip reseller markups and keep your hair routine stocked.

fino

5 products

FAQs about fino

Where can I buy fino Hair Milk?

fino Hair Milk is sold in drugstores across Japan. Outside Japan, most shoppers buy it online. SuzyKirei buys each order in Japan and ships it to the US, Canada, Australia and the UK, with US duties prepaid at checkout. You can add the Hair Mask or a Hair Oil to the same order.

How do I use fino Hair Milk?

Use it on damp or dry hair. After towel-drying, pump a small amount into your palms and smooth it through the mid-lengths and ends, avoiding the roots. Blow-dry as usual. On dry hair, use a little to calm frizz and flyaways during the day. There is no need to rinse.

What is fino Hair Milk?

It is a leave-in treatment from fino's Premium Touch line. It has a milky texture that moisturizes each strand without feeling sticky, according to the brand. It is lighter than the fino hair oils, so it suits hair that needs softness without extra shine or weight.

Is fino made by Shiseido?

fino was launched by Shiseido. Its haircare business, including fino, is now run by Fine Today, a Japanese company. Everything on this page is bought in Japan, with the same Premium Touch formulas sold in Japanese drugstores.

Should I use the fino Hair Mask, Hair Milk or Hair Oil?

The Hair Mask is a rinse-off treatment you use in the shower once or twice a week. The Hair Milk is a light leave-in for daily use. The Hair Oils are leave-ins that add more smoothness and shine: Rich for thick or dry hair, Airy Smooth for fine hair. You can pair the mask with either the milk or an oil.