Best-selling Japanese Haircare
Japanese haircare focuses on moisture balance, cuticle repair and scalp health. Daily heat styling, UV exposure and environmental stress can leave locks frizzy or brittle, so many formulas blend science‑driven proteins and ceramides with botanical extracts and elegant fragrances.
#1 - THE ANSWER
EX Moist Treatment for Daily Damage, 220g
A ceramide‑rich cream treatment that envelops hair to repair damage from friction and UV rays. High concentrations of ceramide α and olive‑derived fatty acids moisturize and smooth rough cuticles, while a sophisticated bergamot and daphne fragrance makes each use feel luxurious.
#2 - ReFa
Milk Protein Pre-Hair Pack, 130g
This dense pre‑hair pack contains ten times more natural milk protein to saturate very dry strands. Apply to towel‑dried hair before shampooing; it infuses the shaft with protein to strengthen and smooth, helping hair retain moisture so it stays soft and manageable.
#3 - COSME DECORTE
AQ Boosting Treatment Hair Serum, 200ml
A water‑based pre‑treatment that penetrates deep into damaged hair. Used two or three times per week after shampooing but before conditioner, it delivers nutrients to repair damage caused by dryness, coloring or friction and leaves strands silky and smooth from roots to ends.
#4 - ululis
Kirameki Water Conch Shiny Hair Oil, 100ml
Over 90% of this light oil is made up of rehydrating ingredients and “beauty water.” The dual‑layer bottle protects moisture, while the formula replenishes cuticles, balances pH and delivers glossy shine without greasiness; hair feels supple and looks lustrous.
#5 - ReFa
Milk Protein Treatment Pink, 500g
Targeting frizzy hair, this rich mask combines milk‑derived proteins, keratin and pink berry extracts to hydrate and smooth. It blocks excess humidity so strands stay straight and sleek, and its gentle white floral musk
#6 - JILLSTUART
White Floral Deep Head Cleanse, 280g
A cream shampoo that functions as shampoo, conditioner and scalp treatment in one. Madonna lily, chamomile and ginger extracts cleanse and hydrate both hair and scalp, while cuticle‑coating oils add gloss; the soft white floral scent creates a head‑spa experience at home.
#7 - unove
Deep Damage Treatment EX, 320g
Formulated with 30,000 ppm of keratin‑PF, this protein gel‑cream fills gaps in damaged cuticles. It’s ideal for chemically treated or heat‑damaged hair, restoring strength and softness with hair‑absorption technology; leave it on for a few minutes for an intensive repair boost.
#8 - plus eau
Point Repair, 10ml
A mascara‑style finishing gel to tame flyaways and baby hairs. The brush dispenses a moisturizing gel that blends stray strands into surrounding hair for a polished look without stickiness, and conditioning agents like trehalose, honey and hydrolyzed keratin help keep hair soft.
#9 - MOTON
Silk Hair Oil FLOWER GARDEN, 100ml
This lightweight oil smooths dry ends and cloaks hair in a delicate perfume‑like floral scent. Silk proteins and plant oils add softness and shine, helping to control frizz while leaving hair supple and beautifully scented.
#10 - Wonjungyo
Repair Shampoo Smooth, 350ml
A gentle amino acid–based cleanser that produces fluffy foam and washes without stripping. Double‑layered keratin and conditioning agents repair and detangle damaged strands, so hair feels smooth and manageable and carries a fresh white bloom fragrance.

