INOUI

INOUI is a Japanese prestige beauty brand known for enhancing natural bone structure and skin tone through refined makeup and skincare. Popular in Japan for its elegant approach, the brand emphasizes products that highlight individual features rather than covering them. INOUI is especially recognized for base makeup, lip colors, and skin-enhancing cosmetics designed for polished, natural looks. 

INOUI

New to INOUI?

Start with their most-loved products in Japan.

1
INOUI Concealer, SPF25 PA+++, 01 Light, 5.2g, Floral fruity chypre scent

INOUI Concealer SPF25 (01 Light) (Floral Fruity Chypre)

$72.00
2
INOUI Cheek, 02, 4.9g, Floral fruity chypre scent

INOUI Cheek (02) (Floral Fruity Chypre)

$87.00
3
INOUI Eyeliner liquid, 02 Natural Brown, 0.4ml

INOUI Liquid Eyeliner (02 Natural Brown)

$63.00
4
Mascara, 02 Ash Brown, 5g

INOUI Mascara (02 Ash Brown)

$64.00
5
INOUI Eyebrow Palette, 02 Ash Brown, 3.7g, Floral fruity chypre scent

INOUI Eyebrow Palette (02 Ash Brown) (Floral Fruity Chypre)

$68.00
6
Mascara, 01 Ash Gray, 5g

INOUI Mascara (01 Ash Gray)

$64.00
7
Gel lip, 5g

INOUI Gel Lip

$68.00
8
Pressed Powder, 5g

INOUI Pressed Powder Limited Edition

$116.00
9
Loose powder, 15g, Floral fruity chypre scent

INOUI Loose Powder (Floral Fruity Chypre)

$101.00
10
INOUI Fix primer, SPF50+ PA+++, 30g, Floral fruity chypre scent

INOUI Fix Primer SPF50 (Floral Fruity Chypre)

$82.00

107 products

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