INOUI
INOUI Mascara (01 Ash Gray)
INOUI Mascara (01 Ash Gray)
@cosme rating: 5.3/7.0
A mascara that gives you gloss, separation, length and curl.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This comb-type mascara gives your lashes a long-lasting shine, separation, length, and curl, just like revitalizing your natural lashes.It's waterproof and has been tested for 8 hours of wear (according to manufacturer research; results may vary).
Ingredients
Hydrogenated Polyisobutene, Isododecane, Sucrose Tetrastearate Triacetate, Dextrin Palmitate, Disteardimonium Hectorite, Pullulan Tri(trimethylsiloxy)silylpropylcarbamate, PEG-10 Dimethicone, Rayon, Butylene Glycol, Water, PEG-20 Hydrogenated Castor Oil Triisostearate, Squalane, Arginine, Sodium Hyaluronate, Triethoxycaprylylsilane, Tocopherol, BHT, Silica, Sodium Dehydroacetate, Fragrance (Parfum), Iron Oxides (CI 77491, CI 77492, CI 77499, CI 77499), Titanium Dioxide (CI 77891, CI 77499), Mica, Carbon Black, Ferrous Fertilizer
How to use
Swirl the brush around in the container 2-3 times to evenly distribute the liquid, then apply it to your eyelashes from the roots to the tips with a comb. Since this is a waterproof type, we recommend using a two-layer type or oil-based eye makeup remover to remove it. .After use, wipe the mouth of the container and be sure to close the cap tightly. .Be careful not to get the liquid in your eyes. If it gets in your eyes, rinse immediately without rubbing. If you experience a foreign body sensation in your eyes, consult an ophthalmologist. .Because the liquid has spreadable properties, slowly remove the brush. .If it gets on your clothes, it will not come off, so be careful not to get it on your clothes. .Do not store in direct sunlight or in high temperatures.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I was looking for a nice mascara and this was recommended to me. The comb type makes it easy to apply and it doesn't make my lashes stick together.
The thin comb of In-wi mascara transforms your lashes into beautifully defined ones! It lifts each individual lash! I'm so glad I chose this color! My lashes are so defined and cute!
I've updated my mascara ranking. I was very impressed with Canmake's Curl Sniper, but this one is even more satisfying. Just by applying the mascara, it beautifully separates and gives you elegant lashes. Until now, I had to comb my lashes with a comb after applying mascara to separate them, but this Inui mascara applies the mascara without the need for a comb, separating them as I go. I was amazed to find a mascara like this. It applies well and doesn't give me panda eyes. I've been a bit of a mascara nerd, but this one seems to have settled things down. It comes in two shades, which are fine for everyday use and special occasions, but it would be nice if they released other shades as well.
The beauty consultant said my eyelashes were so beautiful, so I asked her what she was using, and she said this. The finish is delicate, glossy, and beautiful. The brush is thin and easy to maneuver. However, as others have written, it smudges onto my lower eyelids by the evening. I applied it before noon, and when I checked it at 6pm, it had turned black.
The comb-type design prevents clumping and prevents fibers from stretching in strange directions, resulting in a beautiful finish. It also doesn't stick to the lower eyelid.