INOUI
INOUI Mascara (01 Ash Gray)
INOUI Mascara (01 Ash Gray)
A mascara that gives you gloss, separation, length and curl.
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
This comb-type mascara gives your lashes a long-lasting shine, separation, length, and curl, just like revitalizing your natural lashes.It's waterproof and has been tested for 8 hours of wear (according to manufacturer research; results may vary).
How to Work It Into Your Routine
Swirl the brush around in the container 2-3 times to evenly distribute the liquid, then apply it to your eyelashes from the roots to the tips with a comb. Since this is a waterproof type, we recommend using a two-layer type or oil-based eye makeup remover to remove it. .After use, wipe the mouth of the container and be sure to close the cap tightly. .Be careful not to get the liquid in your eyes. If it gets in your eyes, rinse immediately without rubbing. If you experience a foreign body sensation in your eyes, consult an ophthalmologist. .Because the liquid has spreadable properties, slowly remove the brush. .If it gets on your clothes, it will not come off, so be careful not to get it on your clothes. .Do not store in direct sunlight or in high temperatures.
What’s Inside
Hydrogenated Polyisobutene, Isododecane, Sucrose Tetrastearate Triacetate, Dextrin Palmitate, Disteardimonium Hectorite, Pullulan Tri(trimethylsiloxy)silylpropylcarbamate, PEG-10 Dimethicone, Rayon, Butylene Glycol, Water, PEG-20 Hydrogenated Castor Oil Triisostearate, Squalane, Arginine, Sodium Hyaluronate, Triethoxycaprylylsilane, Tocopherol, BHT, Silica, Sodium Dehydroacetate, Fragrance (Parfum), Iron Oxides (CI 77491, CI 77492, CI 77499, CI 77499), Titanium Dioxide (CI 77891, CI 77499), Mica, Carbon Black, Ferrous Fertilizer
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
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Words From Our Community
Honest reviews from skincare lovers around the globe.
I was looking for a nice mascara and this was recommended to me. The comb type makes it easy to apply and it doesn't make my lashes stick together.
The thin comb of In-wi mascara transforms your lashes into beautifully defined ones! It lifts each individual lash! I'm so glad I chose this color! My lashes are so defined and cute!
I've updated my mascara ranking. I was very impressed with Canmake's Curl Sniper, but this one is even more satisfying. Just by applying the mascara, it beautifully separates and gives you elegant lashes. Until now, I had to comb my lashes with a comb after applying mascara to separate them, but this Inui mascara applies the mascara without the need for a comb, separating them as I go. I was amazed to find a mascara like this. It applies well and doesn't give me panda eyes. I've been a bit of a mascara nerd, but this one seems to have settled things down. It comes in two shades, which are fine for everyday use and special occasions, but it would be nice if they released other shades as well.
The beauty consultant said my eyelashes were so beautiful, so I asked her what she was using, and she said this. The finish is delicate, glossy, and beautiful. The brush is thin and easy to maneuver. However, as others have written, it smudges onto my lower eyelids by the evening. I applied it before noon, and when I checked it at 6pm, it had turned black.
The comb-type design prevents clumping and prevents fibers from stretching in strange directions, resulting in a beautiful finish. It also doesn't stick to the lower eyelid.