New to J‑Beauty?

Japanese skincare is built on simplicity and consistency. Cleanse gently, hydrate deeply, and treat only what your skin needs.

Discover why J-Beauty focuses on comfort, balance, and long-term results.

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Skincare

Top 10 Japanese Makeup Removers of 2025

Double cleansing starts here. Explore our ranking of oils, balms and gels that melt makeup and sunscreen while keeping your skin soft.

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Haircare

Top 10 Japanese Haircare of 2025

Healthy hair starts with the scalp. Discover lamellar shampoos, botanical masks and leave‑ins powered by rice water, honey and plant oils that leave hair soft and shiny.

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Skincare

Top 10 Japanese Lotions of 2025

Discover lightweight lotions that hydrate deeply, prep your skin for serums and leave it plump and balanced.

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Skincare

Top 10 Japanese Serums of 2025

Discover potent treatments that balance tradition and innovation. These serums harness vitamin C, fermented extracts and hyaluronic acid to brighten, hydrate and strengthen your skin. Explore our curated list to find your perfect match.

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BEAUTY

Top 10 Japanese Eye Makeup of 2025

Discover film‑type mascaras, ultra‑fine liners and brow gels that deliver dramatic length, crisp lines and all‑day wear without smudging.”

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Skincare

Top 10 Japanese Face Masks of 2025

Soak in soothing botanicals and skin‑loving essences. Our top sheet masks calm, brighten and plump in minutes.

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  • SUQQU SIGNATURE COLOR EYES, 04 SUMINADESHIKO, 6.2g

    SUQQU

    Refined Japanese minimalism with quietly radiant finishes.

    Top 3 picks 
  • Blurring Color Blush, 08 Touhou - SUKINAGAME, 6.4g

    Blurring Color Blush, 08 Touhou - SUKINAGAME, 6.4g

    Buy now 
  • SUQQU The Primer, SPF15 PA+, 30g

    The Primer, SPF15 PA+, 30g

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  • SUQQU SIGNATURE COLOR EYES, 04 SUMINADESHIKO, 6.2g

    Signature Color Eyes, 04 Pure Pink -SUMINADESHIKO, 6.2g

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  • KATE

    Bold, modern makeup with high‑impact colour for everyday edge.

    Top 3 picks 
  • KATE RIP MONSTER, 11 5:00AM, 3g

    Lip Monster (5:00AM)

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  • Eyebrow Pencil Super Slim 0.8, BR-5 [Grayish Brown], 0.02g

    Eyebrow Pencil Super Slim, BR-5 Grayish Brown

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  • (Pre-order) Lip Monster Crystal Pod, CP02 Pink Phantom, 6.0g

    Lip Monster Crystal Pod (CP02 Pink Phantom)

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  • Ombre Couleur Quadri Holiday 2025, 504g, 6g, Fragrance blended with natural rose oil

    Cle de Peau Beaute

    High‑performance skincare and makeup created to reveal your most luminous skin.

    Top 3 Picks 
  • Cle de Peau Beaute Voile Collection N, SPF25 PA++, 40g, Fragrance made with natural rose oil etc.

    Voile Collection N, SPF25 PA++, 40g

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  • Lotion Essentiel A, 170ml, Delicate, fresh and elegant fragrance

    Lotion Essentiel A, 170ml

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  • Ombre Couleur Quadri Holiday 2025, 504g, 6g, Fragrance blended with natural rose oil

    Ombre Couleur Quadri Holiday 2025, 504g,

    Buy now 
  • Authenticity guaranteed

    Sourced directly from authorised Japanese suppliers. Always fresh, always genuine.

  • Curated for results

    Only the most effective and gentle formulas across skincare, makeup and haircare earn a place in our store.

  • Flat‑rate shipping

    A $10 flat fee covers delivery of your entire order from Japan with tracking.

  • Limited releases

    Enjoy exclusive colours and Japan‑only editions not available through global retailers.

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