It makes vertical lines disappear! It makes my lips look soft and smooth! I love how moisturizing it feels! It's a gloss, and it has a thick texture, so it's inevitable that it sticks to your hair and makes it feel sticky. I only took away a star because the strong, sweet smell seems to attract bees if you use it in the summer (I'm allergic to bees, so maybe I'm just sensitive and worried about what to do if I get stung...). Other than that, I'm very satisfied with the product, so I'll be repurchasing other colors when there aren't bees around!