It's incredibly effective! It's a water spray, but it has the same moisturizing and manageable effect as hair cream or wax. It's the best product I've ever used, but the scent is strong! I spray it on my hair in the morning, and it lingers all day. Adding perfume to it can be overpowering, so I don't recommend it. I'm not planning on buying it again because the scent bothers me, but if they release a line with a less fragrant scent, I'd definitely buy it! I'm really happy with the results! ★UNOVE No-Wash Water Serum Treatment #BeautifulHair #KoreanHairCare #HairMist #ShinyHair #GlossyHair #HonestReview