Just applying this instantly brightens up your face! In my 20s, I mainly did eye makeup, but as I entered my late 30s, my face just didn't look good unless I had some color (a bold color) on my lips... Maybe it's because my eyes have become weaker with age. That's when I came across this. The color is just so cute. It's a color that suits both warm and cool skin tones. And it doesn't come off easily. ← Important, however, because it doesn't stay on if you eat or drink, I've deducted one star. If you apply it as is, it sticks too much, so I like to use a lip brush to apply it over your lip.