Shoyou
Shoyo Shoyo Non-Abrasive Toothpaste, 95g
Shoyo Shoyo Non-Abrasive Toothpaste, 95g
Rated 4.0 out of 7.0 by Japan’s largest beauty community
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✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Five natural plant-derived ingredients work on your gums to prevent pyorrhea. The antibacterial ingredient hinokitiol kills the bacteria that cause pyorrhea. Because it contains no abrasives, it gently cleans receding, weakened gums and exposed teeth. It has a gentle herbal mint flavor and contains fluoride.
Ingredients
Tube: Aluminum/Polyethylene Composite Material. Cap: Polypropylene. Individual Box: Paper. Contents: Sorbitol Solution, Concentrated Glycerin, Water, Ethanol, Anhydrous Silica, 2-Alkyl N-Carboxymethyl N-Hydroxyethyl Imidazolinium Betaine, Sodium Lauryl Sulfate, Polyoxyethylene Hydrogenated Castor Oil, Hydroxyethyl Cellulose, Aluminum Lactate, Sodium Metaphosphate, Soapberry Extract, Fragrance (Herb Mint Type), Sodium Monofluorophosphate (Fluorine), β-Glycyrrhetinic Acid, Hinokitiol, Disodium Edetate, Allantoin, l-Menthol, Angelica Root Extract (1), Peony Extract, Paraben, Sodium Saccharin, Yellow No. 4, Blue No. 1
How to use
[Dosage and Administration] Apply an appropriate amount to a toothbrush and brush your teeth and gums.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.