Loretta
Loretta Devil Wax 7.0, 65g
Loretta Devil Wax 7.0, 65g
Rated out of 7.0 by Japan’s largest beauty community
The semi-matt texture creates a cool style.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Since we handle genuine Loretta products, you can order with peace of mind knowing that even if there is a problem with the product, we will provide a thorough response. This wax is light and comfortable to use. Enjoy a cool style with its semi-matte texture. *Due to product renewal, the product packaging may differ from the image shown.
Ingredients
How to use
Apply a small amount to your fingertips or palms, spread well, and blend into desired areas as you style.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
This hair wax is easy to use on medium-length hair. The devil-like appearance is cute, isn't it? The scent seems a little more masculine, but when you put it on your hair, it smells quite perfume-like, so I think it's okay for women too. It tends to get sticky, so I use a small amount. To be honest, I don't know if it suits my hair, but it's easy to use. Lol
I gave this to my husband as a small gift. I gave it to him along with Loretta's gel, but the gel seems easier to use, so I felt bad for him not getting to use it. So I gave this a try, and it was good for adding some movement and structure to my short hair.
I wanted to try a perm restoration technique on my curly hair, so I bought this (´▽`). I was researching perm restoration techniques and saw an article recommending this wax. All you have to do is apply the wax to wet hair, squeeze it while drying, and then spray it in place. Perhaps because my hair is curly, it creates a slightly permed look. It was a huge success! \(^o^)/ I'm not a fan of using hair products, so this was my first time using wax. I was expecting it to be super sticky, but it was better than I expected. It wasn't too sticky, but I guess you get used to it. The spray afterwards isn't the type to set it, so I can run my fingers through it. On the flip side, if I mess with it too much, it starts to lose its hold again, so I try not to touch it, but my hands get sticky, so I don't like touching it. It had enough hold for normal everyday use. For me, it's a casual perm, so I'm happy with just the perm-like feel without stiffening or lifting it, so I don't think it's suitable for people who want a proper set. However, even for a first-time user, it was very easy to use. I usually straighten my hair, but this method is quick and easy when I'm short on time. I think people with curly hair can style it like I do without a perm. It looks a bit sloppy right after I blow-dry it, probably because it's still hot and heavy, but once it dries properly, it becomes much curlier. It also looks and feels a little fluffier. (^^) However, my hair is damaged and tends to look dry instead of fluffy, so if that bothers you, I lightly apply a glitter or shine treatment as a finishing touch, but it doesn't ruin the wave. Personally, I think it's good for creating flow, but what do you think? It does have a faint scent, but it dissipates quickly so it's not a problem. The shampoo is relatively easy to remove, so it lathers up in one wash. On the days I style my hair, I wash my hair with my usual shampoo and then my scalp with baby shampoo. It's much easier to remove than hair styled with hard sprays or wax.
I alternate between 5.5 and 7.0 depending on the day. I have very short hair, so I want to avoid losing the curliness and movement, so frequent cuts and a compatible wax are a must! My hairdresser recommended this to me, and I can't even count how many times I've repurchased it. That's how much I like it. The texture is easy to manage, and just the right amount of firm. Despite that, it comes off easily with just one shampoo. It also has a pleasant, not overpowering scent. The container is also really cute, which I love about it★