Meishoku
Meishoku Light Makeup Emulsion, 158ml
Meishoku Light Makeup Emulsion, 158ml
Rated 4.2 out of 7.0 by Japan’s largest beauty community
A simple and convenient moisturizing emulsion that gives a subtle tint to your skin.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Hyaluronic acid and collagen give your skin moisture and firmness, while the foundation's effect gives your skin a subtle color, creating a bright, natural finish.
Ingredients
Water, mineral oil, PG, stearic acid, titanium dioxide, TEA, cetanol, sodium hyaluronate, hydrolyzed collagen, calendula officinalis flower extract, cornflower flower extract, chamomile flower extract, tilia cordata flower extract, chamomile flower extract, methylcellulose, tocopherol, BG, talc, kaolin, sorbitan sesquioleate, iron oxide, aluminum hydroxide, propylparaben, fragrance
How to use
After applying lotion, take an appropriate amount in your hand and apply to your skin. Caution: Do not use if you have any abnormalities such as cuts or eczema, or if it does not suit your skin. Keep out of reach of infants and young children. Due to the nature of the product, the color and properties may change easily depending on storage conditions, so please make sure to close the cap tightly after use.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Recently, I've been interested in Meishoku cosmetics and other affordable, well-reviewed products, so I bought some on Rakuten. I've only been using them on weekends for about a month. I like the product itself, but I'm still experimenting with how to incorporate UV protection into my routine. When I use lotion → lotion (this) → UV protection (currently using Ally), it ends up clogging my pores... I'm worried about whether the UV protection will be maintained even if I mix it with the lotion... Currently, I'm using spray-type UV protection followed by UV powder, but as someone who wants to prevent further blemishes, neither spray nor powder is reliable. The spray is colorless and transparent, so it's hard to tell if it's evenly applied, and the powder comes off easily if I wear a mask. I think it will take quite a while to use it up, so I'd like to continue experimenting with different products. The scent isn't so noticeable if you let it sit for a while.
I happened to find this at a drugstore and thought, "Oh, so nostalgic!" and bought it on impulse! I remember it being on my grandma's dressing table... I was swept up in nostalgia. It's nice that it's still in a glass bottle! I apply this after my usual skincare routine, followed by sunscreen. At first, it was thicker than I expected, and it felt more like a foundation than a lotion. But as the name suggests, it has a light color, so it does give your face a subtle brightening. On days when you're just going out for a short trip or staying at home, I think it's fine to just dust on a little powder after applying this.
I bought this for the first time after reading reviews. However, although I bought it thinking I would wear it when I go shopping in the neighborhood, I don't use it much. The scent reminds me of my grandmother's, and it brought back memories. I still have a lot left, so I'll use it occasionally. It feels like a very light makeup, but it wears beautifully on the skin.
I've used it many times. I love how it brightens my skin in a natural way.
I bought this because it's been around for a long time and I was curious about it. The scent is old-fashioned. It's a light coverage emulsion that's different from CC BB. I guess people's tastes might be divided...