Loretta
Loretta Hydration Day Treatment, 240g
Loretta Hydration Day Treatment, 240g
@cosme rating: 5.1/7.0
A moisturizing treatment that leaves hair shiny all the way to the ends!
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Formulated with moisturizing ingredients from shea butter, natural Inca inchi oil, and lupine oil, it keeps the scalp healthy while moisturizing the hair to the ends and making it smooth and manageable. Nano-sized royal jelly nutrients have high penetration power and enhance immediate sensitivity. Formulated with plenty of highly moisturizing Inca inchi oil, shea butter, lupine oil, and damask rose oil, it gives you smooth, glossy hair to the ends. Inca inchi oil is a natural oil extracted from the seeds of green nuts in the Amazon in Peru. It contains a lot of linoleic acid and linolenic acid, and is a highly moisturizing ingredient. Lupin oil is a plant that lives mainly in South America and has been cultivated since ancient times. Its seeds contain abundant nutrients and are rich in carotenoids and vitamin E.
Ingredients
How to use
[] After shampooing, lightly remove excess water and apply an appropriate amount to the entire hair, then rinse. . Stop using if it does not suit your skin. Do not use if you have any abnormalities on your scalp, such as cuts, swelling, or eczema. Discontinue use if you experience any irritation or other abnormalities during or after use. We recommend consulting a dermatologist. If it gets into your eyes, rinse immediately. Keep out of reach of children. Store away from direct sunlight and high temperatures.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I could feel the benefits after just one use! It moisturizes my hair and leaves it smooth to the touch. I also noticed that it dries faster than usual with a hair dryer. My bangs tend to be a little curly, so I was surprised to see that they were noticeably straighter than usual after drying! I purchased the treatment alone, but it also makes me want to try Loretta's shampoo.
This really gives your hair a baby-like finish and leaves it quite fluffy the next day, so I recommend it to people who prefer a refreshing feel over a moisturizing one.
I like it because it's easy to use, the cost performance is excellent, and the packaging is cute.
I bought this because I wanted to try a slightly better treatment every once in a while. This treatment really makes my hair smooth and supple! My hair is thin, damaged at the ends, and prone to tangles, but after drying it, the dryness and roughness disappeared, and it became so much easier to run my fingers through, which I was amazed at. The scent is rose. It's not a very strong rose scent, but it's a scent I like. This was so good that I want to try Loretta's even better treatment for special days.
I think I bought it at Loft. I've been using this one for about a year now, occasionally using other ones when I feel like it. There are a lot of good ones out there, but I always come back to this one lol. I also use a lot of other ones, so it's probably not just this one, but I think it's one of the reasons for the improvement! The top photo is before use, and the bottom is after about six months of use! (The bottom one is after a salon treatment, so it's not really comparable, haha.)