MAIHADA
MAIHADA Skin Moisture Improvement Essence, 30ml
MAIHADA Skin Moisture Improvement Essence, 30ml
Rated 5.0 out of 7.0 by Japan’s largest beauty community
A moisturizing serum that improves moisture retention
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A popular moisturizing serum created by Kose's high technology. 95% of @cosme members support the "moisture" of the skin moisturizing essence. Many people are impressed, saying, "My skin is plump and moisturized without being sticky," and "It penetrates deep into my skin and makes it soft and supple. " Contains Rice Power No. 11. A moisturizing serum that penetrates into the skin with a fresh touch. It covers the skin with a smooth protective film, so moisture lasts. Cares for dry skin from the root. It leads to moisturized skin that repels external stimuli such as dryness. The moist injection effect of the penetrating phospholipid, which is also a biomimetic ingredient, allows Rice Power Extract No. 11 to penetrate deep into the stratum corneum and support moisture retention. It produces ceramides and enhances the skin's barrier function, allowing the skin to absorb moisture itself and improve the skin's ability to store moisture. *Improves the skin's ability to retain moisture. as an effect of quasi-drugs. A beauty serum with a refreshing touch that penetrates into the skin. Improves dry skin quality, preparing healthy skin that repels external stimuli such as dryness. Pores, blemishes, wrinkles, dullness, sagging. Leads to strong, beautiful bare skin that does not fear dryness, the root cause of all skin troubles. Fragrance-free. colorant-free. weakly acidic
Ingredients
Rice Power No. 11 (Rice Extract No. 11) *Purified water, 1.3-butylene glycol, concentrated glycerin, ethanol, cetostearyl alcohol, dl-α-tocopherol, orange oil, glycosyl trehalose, hydrogenated starch hydrolysate mixed solution, bifidobacterium extract, natto extract, sodium acrylate, sodium acryloyldimethyltaurate copolymer/isohexadecane/polysorbate 80, disodium edetate, citric acid, sodium thiosulfate, batyl alcohol, behenyl alcohol, polyoxyethylene cholesteryl ether, polyoxyethylene hydrogenated castor oil, methylpolysiloxane, sodium monohydrogen phosphate, hydrogenated soybean lysophospholipid, sodium lactate solution, absolute ethanol, liquid paraffin, phenoxyethanol, methylparaben*; Unbranded; Other ingredients:
How to use
1) Two pumps is the appropriate amount. After applying lotion, take a small amount in your palm and spread it over your entire face in large circular motions. 2) For areas around the eyes and mouth, use your fingertips to blend from the inside out. 3) Use the entire palm of your hand to gently lift your face from the inside out, blending it into your skin. Precautions for use: *If you remove the pump during use, air may get in and make it difficult to dispense the contents, so please do not remove it until the end. *After use, wipe the nozzle of the pump clean.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I have combination skin with inner dryness, and I don't like anything that feels even slightly heavy or sticky, even in winter. This product leaves my skin feeling supple without being sticky. I like and have used Rice's Repair Inner Moisture Essence, and the feel is very similar. However, I personally feel that Rice has a more moisturizing effect. However, both contain Rice Power No. 11, have a similar feel, and the price makes this product easier to continue using (Rice is 11,000 yen), so I think this one would be the one to use if I were to continue using it.
The feel of the product itself wasn't bad, but it was difficult to obtain and I'm currently using the One by Kose serum, so I won't be repurchasing it.
I use the essence after the lotion and serum, and then the serum shield. It has a loose gel-like texture. Maybe it's because it's made with rice? It works great for my skin. It moisturizes my skin in a healthy way. Maybe it's because it's moisturized and firm, but my pores seem to be less noticeable. You only need about the size of a pearl to use on your entire face, but the price is a bit high... I guess that's what you'd expect.
An expiration date sticker is included, making it easy to understand