Curel
Curel Base Makeup BB Cream (Bright Skin Tone)
Curel Base Makeup BB Cream (Bright Skin Tone)
@cosme rating: 4.3/7.0
A BB cream that effectively covers skin problems such as uneven skin tone
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
BB cream that covers skin troubles. It adheres closely to the skin and covers uneven skin tone and unevenness caused by pores and skin troubles. It doesn't feel thick and gives a moist, beautiful finish that lasts. BB function. One bottle has the effects of makeup base, foundation, moisturizing, and UV protection. Gentle on the skin. No burden. A soft, easy-to-spread cream type. Ceramide care. Protects the function of "ceramide" that maintains moisture.
Ingredients
Dimethicone, water, glycerin, BG, polysilicone-9, PEG-12 dimethicone, hydrogenated polyisobutene, trimethylsiloxysilicate, cetyl PG hydroxyethyl palmitamide, Thujopsis dolabrata branch extract, eucalyptus leaf extract, dextrin palmitate, sorbitan isostearate, phenoxyethanol, zinc oxide, hydrated silica, mica, talc, synthetic fluorphlogopite, methicone, triethoxycaprylylsilane, hydrogen dimethicone, titanium dioxide, iron oxide, aluminum hydroxide
How to use
After preparing your skin with basic skincare and UV protection, take an appropriate amount (approximately 8mm in diameter) and spread it evenly over your entire face. Apply small amounts in layers to areas you want extra coverage. If it's difficult to get the contents out, turn the cap downwards and shake several times before use. We recommend using Curel makeup remover to remove the makeup.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It didn't have as much coverage as I expected. I've been using La Roche-Posay BB cream for a long time and was generally satisfied with it, but when it came time to replace it, I thought I might as well try something different, so I chose this cheaper one. However, it didn't cover my pores or dullness at all. lol I've read reviews saying it had good coverage, so maybe my skin has too many imperfections? It quickly makes it look like I'm wearing makeup, so I'll try using it again once my skin is in better condition!
I bought this when my skin became severely irritated by the summer sun and I could no longer use the ones I already had. It has SPF 30, so it's not particularly strong as a sunscreen, but in this case, it actually feels more gentle and reassuring. I ended up buying two, one for home use and one for travel. I find it useful when I spend a lot of time indoors, only go out to the neighborhood, or don't have many plans to dress up. There are some uses I haven't tried yet, but I'll give it 5 stars for now. The texture is creamy with a slightly fluffy feel inside. It can be a little drying, so I moisturize and soothe my skin before use. I think this might be better for people with skin types where a certain powder milk feels brittle, doesn't pay off, or doesn't spread well. It doesn't offer much coverage, but it feels adequate as a BB cream. It gives a sense of makeup and spreads easily. It leaves a soft, indescribable feeling when it blends in. The texture is more matte, and while it does cover pores well, dark circles and blemishes will likely require additional treatment. - I bought the shade for lighter skin tones, and it's surprisingly passable for something in this price range (my usual foundations are Bobbi Brown Porcelain and Double Wear Cool Born or Ivory Nude, so they're fairly white). Most BB creams of this type are either yellowish or too red (pink), but this one didn't stand out too much. It's a pink-beige with a hint of gray. It adhered well to my skin even when it was in the worst condition it's ever been in, with roughness and dryness, so I feel at ease. It doesn't cause any weird problems after I remove it. It also doesn't have a strange, cosmetic-like scent, but it does have a distinct chemical-like scent because it's fragrance-free, so some people might not like that.
Since it's Curel, I purchased it with confidence. It has a smooth texture and spreads easily. It doesn't have much coverage, but it does tone up my skin. Since it's Curel, I can use it with confidence on my skin, but it wasn't enough as a base makeup.
On busy mornings, this one product is all you need. You can use it without worrying about any skin problems.
I bought this product because I was concerned about dry, rough skin, and all of Curel's products are the best! This time I chose the lighter skin tone. I currently have a purple primer from another brand, and it looks washed out when used alone, so I'm using this BB cream in combination with it! The finish is amazing and I'm very happy! This product gives a light, natural finish, so all you need to do is apply concealer and face powder, which is great! I think I'll find it very useful from now on!