A new generation color shampoo that solves the problems of "lathering," "color development," and "uneven color." It's a shame when your favorite hair color fades in just a few days. "ILOA" is a salon-quality color shampoo created to "enjoy salon-quality hair color for longer and more beautifully." ■ Keep your color in just 3-5 minutes, even on busy days. No color treatment is needed. Thanks to its high concentration and high saturation formula, the shampoo alone provides surprisingly strong color development. It finely controls the yellowing and redness that are a concern when color fades, maintaining beautiful color from light to medium shades. ■ "Mix and cultivate" your own unique nuanced color (8 colors in total). Because ILOA has high saturation, the colors do not become muddy even when mixed. You can freely customize your color to match your mood or ideal hair color of the day, such as "pink x beige." ■ A blissful user experience that cares for your hair. The rich lather, carefully crafted to suppress the stiffness typical of color shampoos. The foam spreads evenly, preventing uneven color and reducing friction damage. Furthermore, CMC repair ingredients and chia seed oil provide shine and moisture to the ends of your hair. ■ "Lingering fragrance design" that won't clash with perfume A clean, fresh floral (white tea & pear) scent. The scent is intentionally designed not to linger too much after washing. It won't interfere with the fragrance of your favorite perfume or hair oil.
How to Work It Into Your Routine
After lathering well in your palms, spread it from the roots to the ends of your hair. It is especially important to make sure the lather reaches the roots thoroughly. Recommended processing time: Approximately 3 to 5 minutes. Ideal water temperature: 38℃ to 40℃ (※If the water is too hot, the dye may run easily). [Usage cycle] For maintaining color, we recommend using it "once every 3 days," and if you are concerned about color fading, use it "daily."
What’s Inside
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
USA: 12-15 days
Canada, United Kingdom, France, Germany: 9 to 12 days
Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
