• ILOA Color Shampoo (Beige), 170ml
  • ILOA Color Shampoo (Beige), 170ml
  • ILOA Color Shampoo (Beige), 170ml
  • ILOA Color Shampoo (Beige), 170ml
  • ILOA Color Shampoo (Beige), 170ml
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ILOA Color Shampoo (Beige), 170ml

ILOA Color Shampoo (Beige), 170ml

ILOA

Iroa Color Shampoo: A shampoo that makes you feel excited by the color that always suits you.

$41.00 USD
$49.00 USD $41.00 USD
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  • Sourced in Japan, delivered to you
  • Free shipping over $60 USD
  • 100% authentic, always the latest

Description

A new generation color shampoo that solves the problems of "lathering," "color development," and "uneven color." It's a shame when your favorite hair color fades in just a few days. "ILOA" is a salon-quality color shampoo created to "enjoy salon-quality hair color for longer and more beautifully." ■ Keep your color in just 3-5 minutes, even on busy days. No color treatment is needed. Thanks to its high concentration and high saturation formula, the shampoo alone provides surprisingly strong color development. It finely controls the yellowing and redness that are a concern when color fades, maintaining beautiful color from light to medium shades. ■ "Mix and cultivate" your own unique nuanced color (8 colors in total). Because ILOA has high saturation, the colors do not become muddy even when mixed. You can freely customize your color to match your mood or ideal hair color of the day, such as "pink x beige." ■ A blissful user experience that cares for your hair. The rich lather, carefully crafted to suppress the stiffness typical of color shampoos. The foam spreads evenly, preventing uneven color and reducing friction damage. Furthermore, CMC repair ingredients and chia seed oil provide shine and moisture to the ends of your hair. ■ "Lingering fragrance design" that won't clash with perfume A clean, fresh floral (white tea & pear) scent. The scent is intentionally designed not to linger too much after washing. It won't interfere with the fragrance of your favorite perfume or hair oil.

Ingredients

How To Use

After lathering well in your palms, spread it from the roots to the ends of your hair. It is especially important to make sure the lather reaches the roots thoroughly. Recommended processing time: Approximately 3 to 5 minutes. Ideal water temperature: 38℃ to 40℃ (※If the water is too hot, the dye may run easily). [Usage cycle] For maintaining color, we recommend using it "once every 3 days," and if you are concerned about color fading, use it "daily."

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