SK-II
SK-II Genoptics CC Primer (Natural Beige), 50g
SK-II Genoptics CC Primer (Natural Beige), 50g
@cosme rating: 5.6/7.0
A multi-functional CC cream with 5 benefits in one bottle. Achieve a dazzling aura in just one step.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A multi-functional CC cream that goes beyond sunscreen, offering 5 benefits in one. Achieve a dazzling aura in just one step. SPF50+・PA++++ The more you use it, the more your skin glows from within. From SK-II's No.1*1 whitening*2 serum*3 series comes a new UV care product with SPF50+・PA++++. A CC cream created to meet the needs of skin that looks natural, yet is more beautiful than bare skin, with a fine texture, evenness, and radiance that glows powerfully from within. It offers five effects—moisturizing, brightening*4, firmness, UV protection, and primer & natural coverage—to create a dazzling aura in just one step. Formulated with SK-II's unique naturally derived ingredient Pitera™, as well as the Triple Aura Complex containing niacinamide and bisabolol, which are also found in the newly released GenOptics series. Not only does it create a tone-up effect while enhancing your natural skin, but you can also expect high skincare benefits. [Multifunctional CC Cream with 5 Functions in One] - Base & Natural Cover - Moisturizing - Brightening*4 - Firming - UV Protection (SPF50+・PA++++) [Two Colors to Choose From] Natural Beige: Creates a refined and even look with a light makeup effect that enhances your natural skin tone. Rosy Pink: A tone-up pink that enhances your natural skin tone while adding a healthy glow and radiance. [Triple Aura Complex containing ingredients*5 common to whitening*2 serums*3] - SK-II's unique ingredient Pitera™: A naturally derived ingredient containing over 50 types of vitamins, amino acids, minerals, and other components that maintain the skin's natural health. - Dryness Damage Care Ingredient Niacinamide: Niacinamide, which SK-II has been researching for over 30 years. Formulated as a dryness damage care ingredient. - Radiance Care Ingredient Bisabolol: Gently conditions and moisturizes skin that spends the day in harsh environments such as UV rays and air pollution. *1 Based on sales in Japan of GenOptics Ultra Aura Essence (product name: SK-II Medicated Whitening Serum AE) in the brightening product group (including online) as of 2023. (Brand research) *2 Suppresses melanin production to prevent blemishes and freckles *3 Refers to GenOptics Infinite Aura Essence*. *Quasi-drug (product name: SK-II Medicated Whitening Serum ST) *4 By moisturizing *5 Pitera, nicotinic acid amino W, bisabolol Pitera™: A naturally derived ingredient exclusive to SK-II, created by fermenting a special yeast strain using a unique process (SK-II's proprietary Galactomyces Ferment Filtrate - skin conditioning and moisturizing ingredient)
Ingredients
How to use
Step 1: Take an appropriate amount (pearl-sized) into your palm. Step 2: Apply to your forehead, cheeks, and chin with your fingertips. Step 3: Spread evenly over your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.