&be
&be Pink Moist Up Cream, 50g
&be Pink Moist Up Cream, 50g
Rated 5.6 out of 7.0 by Japan's largest beauty community.
Achieve firm, radiant skin without the need for massage, thanks to the moisturizing power of pink vitamins.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
POINT 1 - Because "90% of Japanese people have dry skin," we focused on the fact that "90% of Japanese people have dry skin," as advocated by Yusuke Kawakita. We pursued moisturizing power that maximizes the finish of makeup tailored to dry skin. It refines the skin texture without leaving any stickiness, allows base makeup to adhere, and prevents makeup from creasing due to dryness. POINT 2 - Contains skin-conditioning ingredients for a firm skin appearance. POINT 3 - Contains pink vitamins* to care for dullness and create a brighter complexion. *Cyanocobalamin (skin-conditioning ingredient) POINT 4 - 9-free formula and patch tested.
Ingredients
Water, Squalane, Butylene Glycol, Glycerin, Cyclopentasiloxane, Cetearyl Alcohol, Pentylene Glycol, Behenyl Alcohol, Triethylhexanoin, Cholesteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Polysorbate 60, Glyceryl Stearate (SE), Dimethicone, Sorbitan Sesquioleate, Hydrogenated Lecithin, Carbomer, Tocopherol, Sclerotium Gum, Sorbitan Laurate, Arginine, Hydroxyethylcellulose, Acetyl Dipeptide-1 Cetyl, Ceramide NP, Cyanocobalamin, Sodium Dilauroyl Glutamate Lysine, Licorice Root Extract, Prunus Mume Fruit Extract, Phenoxyethanol
How to use
After preparing your skin with lotion and serum, take an appropriate amount of this product (three or more pearl-sized amounts if massaging) into your hands and apply it to your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.