A special HELLO KITTY design available only now! A best-selling*1 hair serum that leads to silky, shiny hair with every use. <Limited Quantity> Hello Kitty Collaboration Design! A limited-edition Hello Kitty design bottle is now available for this hair serum that leads to silky, shiny hair with every use! Is your hair dry and brittle? Is it difficult to manage and style? For those hair concerns. Imagine the moment you run your fingers through your hair in the morning, it feels as smooth as silk... Your day will surely start more beautifully. Giovanni's popular item, "Frizz Be Gone Smoothing Hair Serum," is the key to creating glossy, silky hair. The rich, thick texture of the serum leads to a smooth, silky feel, as if each strand of hair has been coated. It quickly evens out the texture of the hair surface, protecting your hair from the heat of hair dryers and irons, while allowing for silky styling. This reliable item can be used on both wet and dry hair, making it perfect for morning and night use. ■ You'll be surprised at how smooth it makes your hair! The secret to creating silky hair that shines in every strand lies in its texture. When you think of shine, you might imagine oil, but this serum has a slightly firm, gel-like texture. It feels heavy when you first take it in your hand, but when you spread it on your hair, it becomes light and smooth, leaving your hair shiny. Enjoy the refreshing and elegant scent that will lift your spirits every time you apply it. ■ Capless design for exceptional ease of use After a bath, you're always busy with toner, serum, body cream, and hair serum. Have you ever been disappointed when you accidentally dropped the cap of a product? With Frizz Be Gone Smoothing Hair Serum, you don't have to worry about that! It has a capless design that opens and closes by simply twisting the pump from side to side, so you don't have to worry about losing the cap. *1 Sales within the Giovanni brand (as of February 2025)