AYURA
AYURA White Concentrate α, 40ml
AYURA White Concentrate α, 40ml
@cosme rating: 5.7/7.0
Moisturizing whitening*, radiant transparency
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A baseball-inspired whitening* serum that leads to exceptionally clear and radiant skin. For bright, clear, and flawless skin. ◆Suppresses melanin production to prevent blemishes and freckles ◆Addresses redness and sallowness, leading to clear and radiant skin ◆Carefully selected beauty ingredients further enhance transparency ◆Hypoallergenic formula suitable for sensitive skin *Suppresses melanin production to prevent blemishes and freckles (quasi-drug) Product name: Ayura White Concentrate α
Ingredients
Tranexamic acid cetyl hydrochloride*, dipotassium glycyrrhizate*, neopentyl glycol di-2-ethylhexanoate, methylpolysiloxane, 1,3-butylene glycol, ethyl isostearate, 1,2-pentanediol, behenyl alcohol, self-emulsifying glyceryl monostearate, hydrogenated rapeseed alcohol, batyl alcohol, octyldodecyl myristate, phenoxyethanol, hydroxyethylcellulose, stearic acid, sodium hydroxide, sodium citrate, noni juice, plum fruit extract, pineapple ceramide, Japanese knotweed extract, scutellaria baicalensis extract, tea extract (1), centella asiatica extract, chamomile extract (1), rosemary extract, licorice extract, purified water, fragrance. * indicates "active ingredient". Unmarked ingredients are "other ingredients".
How to use
Use in the morning and evening after preparing your skin with lotion or toner. Dispense two pumps into your palm and gently apply to your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.