Skip to product information
1 of 2

&be

(Restocking) &be UV Primer Rich Moist Cool Type (Standard), 36g

(Restocking) &be UV Primer Rich Moist Cool Type (Standard), 36g

A limited-edition "cool type" UV primer with a beauty cream formula is now available.

Regular price $50.00 USD
Regular price Sale price $50.00 USD
Sale Sold out
Shipping calculated at checkout.
Quantity

• Authenticity guaranteed.

• Ships direct from Japan in 3-5 days

• Custom duties & tariffs fully handled by us for US customers.

• Track your order via USPS, Royal Mail, Canada Post, Australia Post.

View full details

Why You’ll Love It

A limited-edition "Cool Type" of UV primer with a beauty cream formula is now available to enhance your summer comfort. POINT 1 - A perfect balance of refreshing coolness and long-lasting wear. Formulated with a menthol derivative* that is gentle on the skin and provides a long-lasting cooling sensation, it spreads a pleasant coolness the moment you apply it. In addition, sebum-absorbing ingredients hold excess sebum. It suppresses not only makeup breakdown due to dryness but also makeup breakdown due to sebum caused by heat, keeping your beauty all day long*1. * Menthoxypropanediol (cooling agent) *1 According to brand research. Effects may vary from person to person. POINT 2 - Japan's first*1 formula containing the new peptide "PeptiYout™*2" derived by AI. Formulated with next-generation peptides selected by AI from over 6 million types of data. It does more than just moisturize; it gives the skin plumpness, firmness, and a radiant glow that reflects light. *1 First in Japan to incorporate "PeptiYouth(TM)" into cosmetics (as of June 2025, according to the raw material manufacturer) *2 Solid-phase synthetic pea oligopeptide-1 (skin conditioning ingredient) PeptiYouth(TM) is a trademark of Nuritas. POINT 3 - A moisturizing beauty cream formula with a 90% natural origin index* This beauty cream formula, formulated with carefully selected beauty moisturizing ingredients, protects against dryness and creasing for a long time. Squalane (derived from sugarcane): An emollient ingredient that is easily absorbed by the skin and keeps moisture in. It protects the skin from dryness and maintains a moist texture. Three types of ceramides (NP, NG, AP): Moisturizing ingredients that support the skin's barrier function. They prevent rough skin caused by dryness and fill every corner of the stratum corneum with moisture. Ascorbyl glucoside (sustained-release vitamin C derivative): It slowly penetrates to the stratum corneum during the day, leading to firm and vibrant skin. Ectoin: A natural protective ingredient found in microorganisms that inhabit harsh, dry environments such as Egyptian salt lakes. It has excellent water-retaining properties, protecting the skin from external stressors such as UV rays and dryness, and supporting the moisture barrier. Carefully selected plant oils: Botanical ingredients such as jojoba seed oil care for the skin throughout the day while you wear makeup. *Based on ISO16128, POINT 4 - Sensitive skin patch test including water, and non-comedogenic test completed. Gentle on the skin: Soap-off formula. Free of mineral oil, alcohol, UV absorbers, synthetic fragrances, synthetic antioxidants, animal-derived ingredients, and parabens. Sensitive skin patch test and non-comedogenic test completed to confirm that it is unlikely to cause acne*. Easily removed with soap and water. *Patch test conducted with the cooperation of people with sensitive skin, and non-comedogenic test completed to confirm that it is unlikely to cause acne (this does not mean that skin irritation or acne will not occur in all people).

How to Work It Into Your Routine

After preparing your skin with skincare products, dispense 1-2 pumps into your hand, apply to five points on your face (forehead, both cheeks, chin, and nose), and spread evenly over your skin. When using for the first time, continue pumping until the product comes out.

What’s Inside

Water, Zinc Oxide, Squalane, Caprylic/Capric Triglyceride, Titanium Dioxide, Propanediol, Dicaprylyl Carbonate, PEG-20 Glyceryl Isostearate, Pentylene Glycol, Triethoxycaprylylsilane, Glycerin, Diethylhexyl Succinate, Isostearic Acid, Aluminum Hydroxide, Acrylates Copolymer, Polyacrylate Crosspolymer-6, Glycogen, Silica, Polysorbate 80, Menthyl Lactate, Sorbitan Sesquiisostearate, Polyglyceryl-2 Triisostearate, Phenoxyethanol, PEG-11 Methyl Ether Dimethicone, Polyhydroxystearyl Ceramide, Ectoin, Polyglyceryl-10 Isostearate, Menthoxypropanediol, Xanthan Gum, Disteardimonium Hectorite, Citrus Oryzae Peel Oil, Orange Oil, Dimethicone, Citrus Aurantium Amara Peel Oil, Tocopherol, Bergamot Fruit Oil, Lavandula Hybrida Oil, Rosemary Leaf Oil, Tea Tree Leaf Oil, Polymethylsilsesquioxane, Lactobacillus/Pear Juice Ferment Filtrate, Butylene Glycol, Ascorbyl Glucoside, Allantoin, Jojoba Seed Oil, Hydrogenated Lecithin, Phytosterols, Solid-Phase Synthetic Pea Oligopeptide-1, Ceramide NP, Ceramide NG, Ceramide AP, Mica, Iron Oxides

Frequently Asked Questions

Are these products authentic?

Yes, authenticity is 100% guaranteed. 

We source directly from the brand, or from official stores within Japan. 

All products are fresh off the shelves, in its original Japanese version, and never outdated.

What are your shipping rates?

All orders over US$75 ships for free, applied automatically at check out. 

For all other orders, we charge US$10-20 for shipping depending on your location.

How long does delivery take?

Here are our latest estimate which includes 3-5 days for ordering processing in Japan. 

Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control. 

  • USA: 12-15 days
  • Canada, United Kingdom, France, Germany: 9 to 12 days
  • Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
  • China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
  • Rest of the world: 11 to 18 days

*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate. 

Will I pay customs or import fees?

US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door. 

Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.

Words From Our Community

Honest reviews from skincare lovers around the globe.