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(Restocking) &be UV Primer Rich Moist Cool Type (Standard), 36g
(Restocking) &be UV Primer Rich Moist Cool Type (Standard), 36g
Rated 4.1 out of 7.0 by Japan’s largest beauty community
A limited-edition "cool type" UV primer with a beauty cream formula is now available.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A limited-edition "Cool Type" of UV primer with a beauty cream formula is now available to enhance your summer comfort. POINT 1 - A perfect balance of refreshing coolness and long-lasting wear. Formulated with a menthol derivative* that is gentle on the skin and provides a long-lasting cooling sensation, it spreads a pleasant coolness the moment you apply it. In addition, sebum-absorbing ingredients hold excess sebum. It suppresses not only makeup breakdown due to dryness but also makeup breakdown due to sebum caused by heat, keeping your beauty all day long*1. * Menthoxypropanediol (cooling agent) *1 According to brand research. Effects may vary from person to person. POINT 2 - Japan's first*1 formula containing the new peptide "PeptiYout™*2" derived by AI. Formulated with next-generation peptides selected by AI from over 6 million types of data. It does more than just moisturize; it gives the skin plumpness, firmness, and a radiant glow that reflects light. *1 First in Japan to incorporate "PeptiYouth(TM)" into cosmetics (as of June 2025, according to the raw material manufacturer) *2 Solid-phase synthetic pea oligopeptide-1 (skin conditioning ingredient) PeptiYouth(TM) is a trademark of Nuritas. POINT 3 - A moisturizing beauty cream formula with a 90% natural origin index* This beauty cream formula, formulated with carefully selected beauty moisturizing ingredients, protects against dryness and creasing for a long time. Squalane (derived from sugarcane): An emollient ingredient that is easily absorbed by the skin and keeps moisture in. It protects the skin from dryness and maintains a moist texture. Three types of ceramides (NP, NG, AP): Moisturizing ingredients that support the skin's barrier function. They prevent rough skin caused by dryness and fill every corner of the stratum corneum with moisture. Ascorbyl glucoside (sustained-release vitamin C derivative): It slowly penetrates to the stratum corneum during the day, leading to firm and vibrant skin. Ectoin: A natural protective ingredient found in microorganisms that inhabit harsh, dry environments such as Egyptian salt lakes. It has excellent water-retaining properties, protecting the skin from external stressors such as UV rays and dryness, and supporting the moisture barrier. Carefully selected plant oils: Botanical ingredients such as jojoba seed oil care for the skin throughout the day while you wear makeup. *Based on ISO16128, POINT 4 - Sensitive skin patch test including water, and non-comedogenic test completed. Gentle on the skin: Soap-off formula. Free of mineral oil, alcohol, UV absorbers, synthetic fragrances, synthetic antioxidants, animal-derived ingredients, and parabens. Sensitive skin patch test and non-comedogenic test completed to confirm that it is unlikely to cause acne*. Easily removed with soap and water. *Patch test conducted with the cooperation of people with sensitive skin, and non-comedogenic test completed to confirm that it is unlikely to cause acne (this does not mean that skin irritation or acne will not occur in all people).
Ingredients
Water, Zinc Oxide, Squalane, Caprylic/Capric Triglyceride, Titanium Dioxide, Propanediol, Dicaprylyl Carbonate, PEG-20 Glyceryl Isostearate, Pentylene Glycol, Triethoxycaprylylsilane, Glycerin, Diethylhexyl Succinate, Isostearic Acid, Aluminum Hydroxide, Acrylates Copolymer, Polyacrylate Crosspolymer-6, Glycogen, Silica, Polysorbate 80, Menthyl Lactate, Sorbitan Sesquiisostearate, Polyglyceryl-2 Triisostearate, Phenoxyethanol, PEG-11 Methyl Ether Dimethicone, Polyhydroxystearyl Ceramide, Ectoin, Polyglyceryl-10 Isostearate, Menthoxypropanediol, Xanthan Gum, Disteardimonium Hectorite, Citrus Oryzae Peel Oil, Orange Oil, Dimethicone, Citrus Aurantium Amara Peel Oil, Tocopherol, Bergamot Fruit Oil, Lavandula Hybrida Oil, Rosemary Leaf Oil, Tea Tree Leaf Oil, Polymethylsilsesquioxane, Lactobacillus/Pear Juice Ferment Filtrate, Butylene Glycol, Ascorbyl Glucoside, Allantoin, Jojoba Seed Oil, Hydrogenated Lecithin, Phytosterols, Solid-Phase Synthetic Pea Oligopeptide-1, Ceramide NP, Ceramide NG, Ceramide AP, Mica, Iron Oxides
How to use
After preparing your skin with skincare products, dispense 1-2 pumps into your hand, apply to five points on your face (forehead, both cheeks, chin, and nose), and spread evenly over your skin. When using for the first time, continue pumping until the product comes out.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.