Beauty of Joseon
Beauty of Joseon BOJ Glow Serum, 30ml
Beauty of Joseon BOJ Glow Serum, 30ml
Rated out of 7.0 by Japan’s largest beauty community
Radiant, glowing skin. Serum containing propolis*1 and niacinamide*2.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Over 5 million units sold globally* POINT 1. Deeply moisturizing. While containing plenty of beauty ingredients, its light, easily spreadable texture instantly replenishes moisture to the skin upon application. POINT 2. Leads to radiant, glowing skin. Formulated with propolis extract*1 and niacinamide*2, it refines skin texture, attracts light, and leads to skin that shines with a honey-like luster. POINT 3. Enriches natural skin power through skin care. Because it is a skincare product used every day, we have focused on low irritation*3 and have also included tea tree extract*1 and centella asiatica extract*1 as skin-protecting ingredients. *Glow Serum company shipping standards (offline and online), cumulative sales from January 2021 to December 2024 after launch *1 Moisturizing ingredient *2 Skin conditioning ingredient *3 Not all individuals will experience no skin irritation.
Ingredients
How to use
After washing your face and replenishing moisture with toner, take an appropriate amount (about the size of a small bean to 2 pumps) into your palm and apply it from the inside outwards. Start by applying it to larger areas such as your cheeks and forehead, and finally gently spread it to smaller areas such as the sides of your nose and around your eyes. Then, gently cup your face with both hands and let the weight of your hands help the serum penetrate (to the stratum corneum).
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.