IGNIS
IGNIS Whitening Efforia Milk, 200g (Herbal Fresh)
IGNIS Whitening Efforia Milk, 200g (Herbal Fresh)
Rated 5.9 out of 7.0 by Japan’s largest beauty community
Awaken to brighter, more radiant skin.*1 A moisturizing lotion that leads to clear, radiant, and firm skin.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
This medicated whitening*1 emulsion softens the skin, leading to a clear, bright, and bouncy complexion. It prevents skin roughness and suppresses melanin production to prevent blemishes and freckles. It is luxuriously formulated with plant extracts*2 that have been used since ancient times. The rich milk spreads smoothly and melts into the skin, enveloping it in moisture. It has a pleasant herbal fresh scent that feels refreshing and gentle, with an exquisite blend of 12 kinds of herbs. Whitening* Active ingredient: Vitamin C derivative (L-ascorbic acid 2-glucoside) Anti-skin roughness active ingredient: Dipotassium glycyrrhizate*1 Whitening means suppressing melanin production to prevent blemishes and freckles caused by sun exposure. *2 Alpinia zerumbet leaf extract, Mulberry extract, Pueraria lobata extract, Peony bark extract - all are moisturizing ingredients - Aging care refers to skin care appropriate for one's age. <medicated whitening*1="" lotion=""> (Quasi-drug)
Ingredients
How to use
After washing your face, take about three pumps' worth onto a cotton pad (soft side), place it on five points on your face (forehead, both cheeks, nose, and chin), and then spread it over your entire face. The container has an inner bag system (inner pouch) so that you can use the contents to the very end. As you use it, the inner bag will shrink and push out the contents. Do not remove the pump. If you open it midway, or if only air comes out, tighten it securely and pump again until the contents come out. Due to the mechanism of the container, the pump head may become difficult to raise when the contents are low.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.