ETUDE
ETUDE Ginger Sugar Color Lip Serum (02 Mauve Rose)
ETUDE Ginger Sugar Color Lip Serum (02 Mauve Rose)
Rated 5.4 out of 7.0 by Japan’s largest beauty community
Warm and moist, with a bouncy, healthy glow #MitarashiLip
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A single application delivers a rich, bouncy glow. The dewy, smooth texture adheres perfectly to lips, leaving them plump and firm. Formulated with plentiful moisturizing ingredients like ginger extract*1, sugar extract*2, and shea butter*3, it leaves lips plump and dewy with a dewy, radiant finish. A radiant, radiant glow. Blending well with skin, the subtly muted color imparts a subtle, mature glow, adding a vibrant, radiant glow that seems to come from within. It also works as a daytime lip care serum, treating dry, chapped lips while adding a vibrant glow. Collaboration with beauty creator Cho Hyo-jin. These colors were developed in collaboration with Cho Hyo-jin, a popular Korean YouTuber with over 1.89 million subscribers. Each shade features a subtle, nuanced color for a subdued finish. A flat tip that fits snugly to the shape of your lips, applying color smoothly and evenly. *1 Ginger root extract *2 Erythritol *3 Shea butter
Ingredients
Hydrogenated Poly(C6-14 Olefin), Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Ethylene/Propylene/Styrene Copolymer, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Dipentaerythrityl Pentaisostearate, Shea Butter, Ginger Root Extract, Polyglyceryl-2 Triisostearate, Dimethicone, Butylene Glycol, Erythritol, Dextrin Palmitate, Butylene/Ethylene/Styrene Copolymer, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Tocopherol, Alumina, Water, Citric Acid, Fragrance, Titanium Dioxide, Iron Oxides, Red 226, Blue 1
How to use
Take an appropriate amount onto the tip and apply from the center of your lips to the entire lips.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.