HERA
HERA Sensual Tinted Shine Lip Serum – 55 Purple Rum, 8.5g
HERA Sensual Tinted Shine Lip Serum – 55 Purple Rum, 8.5g
@cosme rating: 5.3/7.0
A long-lasting, transparent, glossy lip serum that maintains the beauty of freshly applied lips.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A sophisticated lip serum with long-lasting, transparent luster that maintains the beauty of freshly applied lips. A single application delivers clear color that lasts for hours with a gentle, blending tint effect. Maintains fresh color and luster without smudging or transferring, for a sophisticated look. A dense, glossy lip serum that combines sophistication and comfort. HERA's unique shine-enhancing technology boosts a fresh, clear luster the moment it touches your lips, creating a polished, mirror-like shine. While lightweight, it's formulated with 5-Hyal Mixer*1, collagen*2, and camellia oil*3 for long-lasting, vibrant lips enveloped in rich moisture. A sophisticated color variation that complements your style. A stylish, minimalist design unleashes a lineup reminiscent of the sensuality of fruit. The translucent, vibrant colors blend seamlessly with your lips, beautifully blending with your skin tone. The more you wear it, the more you will express your individuality, adding radiance and color to your natural lips. *1 Sodium hyaluronate, hydrolyzed hyaluronic acid, sodium hyaluronate crosspolymer, hyaluronic acid, sodium acetylated hyaluronate (all moisturizing ingredients) *2 Water-soluble collagen (moisturizing ingredient) *3 Camellia seed oil (moisturizing ingredient)
Ingredients
Diisostearyl Malate, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Polyisobutene, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Polybutene, Water, Glycerin, Ethylene/Propylene/Styrene Copolymer, Camellia Japonica Seed Oil, Camellia Japonica Flower Extract, Hydrolyzed Hyaluronic Acid, Ceramide NP, Squalane, Sodium Hyaluronate, Water-Soluble Collagen, Phytosphingosine, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Sodium Acetylated Hyaluronate, Caprylic/Capric Triglyceride Glycol, Tocopheryl Acetate, Tocopherol, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Propanediol, Butylene Glycol, 1,2-Hexanediol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Polyacrylate Crosspolymer-6, Sucrose Laurate, Hydrogenated Lecithin, Calcium/Sodium Borosilicate, Aluminum Hydroxide, Mica, Tin Oxide, Sodium Hydroxide, Phytic Acid, Lavender Oil, Fragrance, Titanium Dioxide, Iron Oxides, Red 227, Yellow 4, Green 201
How to use
STEP 1: To prolong the tint effect, lightly press your lips with a tissue to even out the moisture and oil on the surface. STEP 2: Fit the recessed part of the applicator onto your lower lip and apply by gently sliding it 2-3 times, then do the same for your upper lip. STEP 3: Rub your lips together 2-3 times to enhance the gloss. <Gradient Lip>: Hold the bulging part of the applicator tip upright and apply 2-3 layers to the inside of your lips, shaping them for a natural blend. <Full Lip>: Use the corner of the applicator tip to apply from the corner of your mouth inwards, filling in delicately along the lip line.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.