A single bottle tackles 10 skin beauty switches. For hydrated, clear, and firm skin. Even Better, which aims to maximize your natural skin tone and help you pursue your own unique beauty, has released a new medicated introduction serum exclusively in Japan. For those who feel like their usual skincare routine is lacking results, this serum will unleash your potential and activate your beauty*1. Moisture, clarity, firmness... A single bottle tackles 10 skin beauty switches. The key to beauty is the active ingredient niacinamide and its penetration design. The multi-purpose active ingredient niacinamide, which brightens*2, improves wrinkles, and prevents rough skin, is delivered evenly to every corner of the stratum corneum with a biomimetic penetration design inspired by the structure of the skin. Its unique texture, which spreads smoothly from a thick liquid onto the skin, is a meticulously crafted formula designed to fully utilize its properties as an introduction serum. It's light and easy to use, blends in quickly, and adheres perfectly to the skin. It creates an exquisite, ultra-thin veil that smooths and conditions the skin, making it more receptive to the next skincare step. It brightly illuminates the path to your ideal skin. For skin that moves supplely*3. <10 Beauty Switches> Whitening*2 | Wrinkle Improvement | Prevents Rough Skin | Firmness | Moisture | Transparency | Pores*4 | Dullness*5 | Texture & Smoothness*1 A positive drive to achieve a beautiful skin appearance*2 Suppresses melanin production and prevents blemishes and freckles*3 A positive feeling and a more expressive appearance*4 A poreless appearance due to smoother skin texture*5 Causes dryness (quasi-drug)