SHIRORU
SHIRORU Brightening In Day UV, 30g
SHIRORU Brightening In Day UV, 30g
Rated 5.4 out of 7.0 by Japan’s largest beauty community
Moisture melts into your skin with just one application. A medicated whitening* primer that brings radiance to your skin.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Start your base makeup with plenty of consideration for your bare skin. Formulated with two active ingredients, tranexamic acid and dipotassium glycyrrhizinate, this medicated whitening* primer addresses skin concerns while covering dullness for extended periods of time while wearing makeup. Equipped with Luminous Define Technology, it prevents pore damage while applying makeup and instantly creates a snow-white translucent look. A light beige with just enough coverage to be worn alone, it can be used as a foundation base. *1 Due to makeup effects* Suppresses melanin production and prevents age spots and freckles (quasi-drug) Brand name: Brightening in Day
Ingredients
Tranexamic Acid, Dipotassium Glycyrrhizate. Other Thyme Extract (1), Geranium Globulus Extract, Edelweiss Extract, Hydrolyzed Conchiolin Protein, Citrus Pea Extract, Chamomilla Recutita (Matricaria) Extract (1), Houttuynia Cordata Extract, Sodium Hyaluronate (2), Sugar Squalane, Concentrated Glycerin, Shea Butter, Olive Oil, Job's Tears Oil, Meadowfoam Oil, Glycerin, Isodecyl Pivalate, 2-Ethylhexyl Paramethoxycinnamate, Glyceryl Triisostearate, Glyceryl Tri-2-Ethylhexanoate, Natural Vitamin E, Sodium Chloride, Sodium Citrate, Glyceryl Tribehenate, Behenyl Alcohol, Decaglyceryl Pentastearate, Sodium Stearoyl Lactylate, N-Stearoyl Phytosphingosine, N-Stearoyl Dihydrosphingosine, Hydroxystearyl Phytosphingosine, Phytosphingosine, PEG-9 Polydimethylsiloxyethyl Dimethicone, d-δ-tocopherol, polyoxyethylene-methylpolysiloxane copolymer, methylpolysiloxane, crosslinked methylpolysiloxane, trimethylsiloxysilicate, decamethylcyclopentasiloxane, dimethyldistearylammonium hectorite, methylphenylpolysiloxane, titanium dioxide, aluminum hydroxide, fine titanium dioxide particles, stearic acid, talc, yellow iron oxide, red iron oxide, black iron oxide, crosslinked silicone-network silicone block copolymer, titanium mica, methylsiloxane network polymer, 1,3-butylene glycol, 1,2-pentanediol, phenoxyethanol
How to use
Use after preparing your skin with skincare. Take a pearl-sized amount onto your fingertips and apply it to five areas: your chin, both cheeks, nose, and forehead. Spread it evenly over your entire face, blending thoroughly. After use, wipe the opening of the tube clean and close the cap tightly. *Please note that using too little will not provide sufficient UV protection. *For best results, use in combination with other UV protection cosmetics.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.