Hitohada Calm Down Serum contains azulene, the second CICA ingredient, and it seems like azulene is becoming more and more popular in Korean cosmetics! The dropper-type serum has a beautiful, slightly bluish color, but it's colorant-free! It supports moisture retention and is recommended for combination skin! I use it after applying toner, and its light, watery texture blends easily into the skin without leaving a sticky feeling, making it suitable for all seasons! It's formulated without any additives (ethanol, parabens, mineral oil, synthetic fragrances, synthetic colorings, petroleum-based surfactants, or UV absorbers), so it's gentle on the skin! #hitohada #hitohada #hitohadaserum #azulene @hitohada_jp

"hitohada Calm Down Serum" features "azulenic acid," an ingredient that's currently garnering attention in beauty powerhouses. Azulene is a compound known as the second CICA, and is also used in Korean skincare. This ingredient has been formulated in Japan for comfortable daily use (´∀｀=) Its smooth, moisturizing texture blends easily into the skin! It's non-sticky, so it's easy to use even before applying makeup.

My skin always gets rough around my period, but I was surprised that this didn't sting at all. It's a light, refreshing serum that blends in instantly the moment I apply it. It looks slightly bluish, but it's actually color-free and looks beautiful. It's not sticky at all, yet it really does hydrate my skin. I have combination skin and don't like heavy serums, so I really like the feel of this serum. I didn't experience any irritation, even during periods when my skin is prone to redness or stinging. I imagined azulene would cause stinging, but this doesn't feel that way at all; in fact, it feels soothing. Simply applying it after applying toner leaves my skin feeling soft and toned, making subsequent skincare easier. It's also lightweight enough that it won't interfere with makeup, even when used in the morning. I found this gentle, soothing serum to be easy to use every day, even during periods when my skin is prone to stinging.

I use Hitohada's lotion, serum, and cream. The serum has a thick texture but isn't sticky, so I use it not only at night but also in the morning! Since I started using this line, my skin has become softer. It's been a month since I started using it, and I've noticed my pores getting smaller, and for the first time in a while, someone I met complimented me on my skin!!! It's made me think, "Maybe I can achieve bare skin without foundation," and I look forward to washing my face the next morning. I'll continue to use their lotion, serum, and cream.

I found it on a video site and was skeptical before purchasing it, but it turned out to be very good. I was suffering from rough skin all over, especially around my face line. It's been about two weeks since I started using hitohada, and the only effects I've noticed are: "Acne has disappeared, pores have become smaller, sebum production has decreased, and skin temperature has dropped." I feel like my forehead is a little tight. I bought it at LOFT.