I have bob hair. Applying one to two pumps to the entire length of my hair adds a subtle shine and volume, creating a style with movement. Although the product is called an oil, it has a firm, gel-like texture, making it easy to manage and prevents dripping from my hands. I also have the Craft Milk Balm from the same series, and after applying this oil, I use the balm especially around my bangs, where I want to add movement and keep it in place. The balm doesn't add much shine, but it does add movement, so I recommend using it together. It has a spicy citrus scent that is strong when you first apply it, but fades to just the right strength over time. Perhaps because I'm using it in winter, the shine doesn't last very long.

I have bleached hair and color it once every two months, so even with salon treatments, it tends to get a little dry. I usually layer various treatments, but Loveka gives my hair just the right amount of texture. It's not too heavy, feels nice to touch, and gives it a beautiful shine, so I love using it. I also love the scent. When I want to keep my hair in place, I use Loveka's oil balm. It has a texture I've never experienced before; it's a balm, but it has a creamy texture and holds my hair in place well. I love using it because it's moisturizing and keeps my hair in place beautifully.

My hair isn't cropped, but it's fairly short, with long bangs (I showed the salon a picture with the "handsome short" tag attached). Because my hair is soft, I haven't used much styling products. My hairdresser told me that fluffing the ends of my hair is cute, and when I saw the product's tagline, "Straight with fluffed ends," I thought, "This is it!" and bought it. I've always hated oils, but this one is very smooth and easy to use. One pump feels just the right amount for me. I apply it starting from the ends of my hair at the back of my head, and with almost no oil left in my palms, I style my bangs from my ears to the front. I'm very satisfied with the fluffiness I'm aiming for, and the moisturizing effect isn't too strong. I thought the price was high before I bought it, but since I don't use a lot at a time, it should last me a few months. I also like the stylish packaging and spicy scent. I recommend it.

I have long, straight hair, and if I apply just one pump of the product all over my hair, it feels smooth and tangle-free. The scent is oriental, but some people might find it reminds them of their grandmother's scent.

I bought it because I liked the smell, but it also leaves my hair moisturized.