EL Pure Veil Serum, 30ml, Refreshing yet moisturizing, Citrus + Herb

The world's first! An advanced serum containing bakuchiol derivatives: "Elane PURE VAIL SERUM" [A serum with respect for skin] The "VAIL" in "PURE VAIL SERUM" evokes the nuance of gently enveloping the skin like a veil, but we deliberately chose the archaic word "VAIL." This symbolizes our respectful approach to skin. We want this serum to gently embrace the skin's natural beauty without excessive embellishment. PURE VAIL SERUM—a new type of veil that pays homage to beauty. . Recommended for:. Those who have not responded well to retinol. Those seeking thorough morning and nighttime care. Sensitive skin. Those seeking anti-aging care* even during pregnancy. Those in their 20s to 50s . Market Background and Product Features Retinol is currently one of the ingredients gaining attention in the skincare market. Its powerful anti-aging effects on wrinkles, sagging, firmness, and pores have led many brands to adopt it as a trendy ingredient. However, retinol has many drawbacks, including its strong irritant properties, sensitivity to UV rays, and its discouragement during pregnancy, making it an ingredient that is not for everyone. Against this backdrop, plant-derived bakuchiol has emerged. It possesses similar effects to retinol, but is hypoallergenic, UV-resistant, and safe for use during pregnancy. It has garnered attention as a "retinol alternative" and "next-generation anti-aging care ingredient." However, traditional bakuchiol also suffers from issues such as poor penetration and a relatively short duration of effect. These weaknesses are overcome by the bakuchiol derivative "BAKUCHIOL ESTER BCR" (ingredient: bactyl salicylate) contained in this product. This ingredient is an "evolved bakuchiol" stabilized and enhanced by esterifying bakuchiol with salicylic acid (a compound formed by the dehydration condensation of an acid and an alcohol). This product uses BAKUCHIOL ESTER BCR as its main ingredient. This product is the first in the world to incorporate this ingredient. <Supporting Ingredients> This product contains a luxurious blend of popular beauty ingredients that are beneficial for aging skin. It includes 20 ingredients, including sodium hyaluronate, niacinamide, water-soluble collagen, water-soluble proteoglican, five types of ceramides, and Centella asiatica extract. <Turn your daily skincare routine into a rewarding experience.> The soothing essential oil scent, inspired by the morning light filtering through the window and rustling the curtains, is perfect for starting a new day. And of course, it's also a soothing fragrance to wrap you up in after a busy day. <Nine-Free Formula> Sulfates, silicones, parabens, synthetic colorants, synthetic fragrances, UV absorbers, petroleum-based surfactants, mineral oil, and formerly designated ingredients.. Functionality: This advanced version of bakuchiol has three key benefits. 1. Improved penetration and long-lasting effects: Bakuchiol, which would otherwise remain on the skin's surface, is slowly broken down and released by enzymes within the skin, providing long-lasting anti-aging care* effects. 2. Low-irritation, can be used morning and night. While reported to have the same effect as retinol, it is extremely mild and less likely to cause common side effects, making it suitable for sensitive skin and pregnant women. It is also highly stable against UV rays, so it can be used both morning and night. 3. Moisturizing and barrier support This ingredient is combined with ingredients that have moisturizing and barrier functions, and is designed as a multi-functional serum that provides comprehensive skin care, rather than simply replacing retinol. *Care according to age

Take an appropriate amount from the dropper and apply to your entire face, focusing on the areas of concern. [Precautions for Use and Storage] 1. Do not use on areas with cuts, swelling, eczema, rashes, sores, or pigmentation abnormalities. 2. Pay close attention to any abnormalities on your skin before use. If the cosmetics do not suit your skin, i.e., in the following cases, discontinue use. Continuing to use cosmetics may worsen the symptoms, so we recommend consulting a dermatologist. (1) If you experience any abnormalities such as redness, swelling, itching, irritation, discoloration (white spots, etc.), or darkening during use. (2) If the above abnormalities occur after exposure to direct sunlight. 3. If the product gets into your eyes, rinse immediately with water or lukewarm water. Keep out of reach of children. Do not store in extremely hot or cold places or in direct sunlight.