The ultimate in skincare. A plumping and firming cream that leads to beautifully flowing curves in the cheeks. The Skin Power series has evolved and is now available! As we age, various factors cause changes in appearance. SK-II has been continuously observing the truth about skin. This time, through a new research method that dynamically captures the skin from all angles, we have discovered the fact that "signs of aging that appear on the lower half of the face*1 begin with changes in the upper part of the cheeks." And, from our unique "firmness equation," we have newly discovered the "peak of firmness." By carefully selecting and blending three ingredients that work comprehensively, Skin Power has evolved into "Skin Power Renew"! Signs of aging*1 start from the top. SK-II's discovery of the "peak of firmness" and a new formula for plumping and firming care. A cream that has evolved based on the new perspective of peak of firmness care, discovered by dynamically capturing the skin from all angles. Formulated with Pitera™, Coumaric acid*2, and Peony extract*3, it comprehensively targets sagging upper cheeks. It gives plumpness and firmness, leading to beautiful curves. Choose from a rich, smooth cream texture or a light, airy cream texture. (*This product is the "light, airy cream.")*1 Loss of firmness, fine lines due to dryness, uneven texture, visible pores due to dryness*2 Hydroxycinnamic acid (skin conditioning ingredient)*3 Peony root extract (firming and skin conditioning ingredient) Pitera™: A natural ingredient exclusive to SK-II, created by fermenting a special yeast strain using a unique process (SK-II's proprietary Galactomyces ferment filtrate - skin conditioning and moisturizing ingredient)