shu uemura
shu uemura Kinu Rouge Cream (BG 943 Kinu Beige)
shu uemura Kinu Rouge Cream (BG 943 Kinu Beige)
@cosme rating: 5.3/7.0
Kinu Rouge Cream is now available in 12 colors.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Introducing Kinu Rouge Cream, available in 12 shades, to flatter all Asians.Artist-designed colors correct yellowish-reddish tones across the entire face with a single application, creating a trendy look with perfectly balanced tones.Shu Uemura's color design, based on extensive research into Asian skin types, is based on saturation-based color design, and Kinu Beige, a carefully calculated nude color that naturally brightens any skin tone, was born.By adding a pink nuance to the saturation, it instantly blends with your skin, regardless of the skin tone you wear it on, and brings out your unique beauty.The melting whipped texture envelops the lips, and the moisturizing ingredients prevent dryness, providing a light, comfortable feeling that lasts for hours
Ingredients
How to use
Apply to lips
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's matte and the color is beautiful, so I think it's the one I use the most! It's easy to use! The color fades, but it doesn't feel like it's completely gone. I'm interested in the other products, so I'm considering buying them.
I like gloss, but sometimes I want a matte finish. It's definitely a soft matte that doesn't dry out! But it's not that impressive. I was hoping for a more reddish pink, but on my lips it turned out a little yellowish and beige. The staying power was average. It was just right for a change of mood.
The color is vibrant and beautiful to wear. I tried out a few different shades at the store, but I ended up buying 781 Almond Whip, which was the one that suited me best. I've also used a few of the Isetan exclusive shades in the past, and I love them all.
It's on the matte side, but not too matte, and has a soft, soufflé-like texture. It doesn't feel too dry. However, it does come off a little easily, which is a bit of a concern. I think Shu's Kinukea Glow Up has better color retention.
It's on the matte side, but not too matte, and has a soft, soufflé-like texture. It doesn't feel too dry. However, it does come off a little easily, which is a bit of a concern. I think Shu's Kinukea Glow Up has better color retention.