MIO
MIO MIO High Impact Mascara (03 Black Honey)
MIO MIO High Impact Mascara (03 Black Honey)
Rated 4.4 out of 7.0 by Japan’s largest beauty community
Deep black pomegranate color
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A deep black pomegranate color. Black Honey Mascara, which dramatically colors your eyes, has become a staple. Released as a limited edition last year and sold out, Black Honey Mascara is now a staple. This rich reddish-brown mascara, reminiscent of black pomegranate, adds dramatic depth to your eyes, and its warm color adds just the right amount of flair. The soft fiber brush captures each individual lash, preventing clumping and leaving a natural-looking finish with length and volume.
Ingredients
How to use
Apply the mascara by moving the brush from the base to the tip of your eyelashes. Repeat this process several times to create a thicker application. For the lower lashes, hold the brush vertically. When applying multiple layers of mascara, wait for the mascara to dry to prevent clumping. To remove, use eye makeup remover.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
This product is known for its tendency to smudge, so I won't write about that. It's great because it gives off beautiful color and naturally adds volume. I recommend it if you're looking for a mascara that's both natural and defined.
I received a sample. The volume and lengthening effect are amazing! It applies smoothly and gives beautiful lashes. However, perhaps because the liquid is too soft, or because of the volume, it doesn't have much curl... Also, it smudged immediately. And all of this for 3,500 yen?! I'm not buying the actual product, of course.
The sample was so good I bought the actual product. It was perfect for me. Just a little applied made my eyelashes look so full (lol). I've never seen a mascara that gave me more volume than this. It's a beautiful black and doesn't clump at all. It's a little pricey though, so I'll definitely buy it again when I have the money.
Maybe it just didn't suit me?? It didn't add any volume or length at all so it was hard to use lol. It's so much easier to apply with a curve, so maybe it would have been better if it had a curve?? I'll try using it a bit more!!
I had it applied in-store. I applied it to my eyelashes without using a curler, and it curled them quite well. It doesn't smudge easily, and it separates my lashes quite well. I tried the black and sapphire colors. The black was pretty ordinary, but the sapphire was a surprise. That color on my eyelashes... looks pretty good, doesn't it? (^^; I don't think it's a color I would buy myself. Also, I'm concerned about it not being waterproof. I wear contact lenses, so I sometimes put in eye drops while wearing makeup... so I'm not sure about purchasing it.