MIO
Mio Dramatically Different Moisturizing Lotion Plus SPF50, 50ml
Mio Dramatically Different Moisturizing Lotion Plus SPF50, 50ml
Rated 4.9 out of 7.0 by Japan’s largest beauty community
Introducing a daytime lotion that protects your skin from UV rays and dryness.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Summer-only morning UV protection lotion. This dermatologically-inspired, long-selling lotion series now boasts SPF50. The brand's long-selling "yellow lotion" now boasts SPF50. Available in two sizes: a 75mL pump and a 50mL tube for easy portability. The non-sticky, smooth texture comfortably covers the face and décolleté, providing both morning lotion care and UV protection in one, comfortably blocking the sun's rays from the morning. Formulated with glycerin*1 and sodium hyaluronate*2, this deeply moisturizing lotion helps balance the skin's moisture and oil levels, protecting it from external stimuli such as dryness during the day and supporting the skin's barrier function. It leaves skin feeling plump, soft, and smooth. Suitable for sensitive skin*3 Fragrance-free Allergy tested*4 Non-comedogenic*5 <Clinique's 3-step skincare routine> Since the brand's launch in 1968, inspired by conversations with dermatologists, the basic 3-step skincare routine of "wash, wipe, moisturize" has been developed to promote healthy skin. The yellow emulsion was also created for these 3-step routines and has been a best-selling item for over 50 years. *1 Moisturizing ingredients*2 Moisturizing ingredients*3 Does not guarantee that skin problems will not occur in all people. *4 Does not guarantee that allergies will not occur in all people. *5 Does not guarantee that comedones (the cause of acne) will not occur in all people.
Ingredients
How to use
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I used 4 bottles... I used them for a while, but I couldn't stand the sticky feeling after application, so I stopped. I think they do have moisturizing properties. Also, the ones I bought at duty-free shops overseas have a strong smell, unlike the Japanese formula (it has an oily smell). I'm now using them on my body.
It's smooth, non-sticky, and has no scent, so it's easy to apply! I thought about getting the larger one, but I chose the tube type because I felt I'd be able to use it all up! You can use it after your lotion, so you don't need sunscreen or cream, which is convenient!
It feels good to use. I feel safe even in winter. I'm a little worried that it might not be effective because it doesn't say PA.
It's smooth, non-sticky, and has no scent, so it's easy to apply! I thought about getting the larger one, but I chose the tube type because I felt I'd be able to use it all up! You can use it after your lotion, so you don't need sunscreen or cream, which is convenient!
I used 4 bottles... I used them for a while, but I couldn't stand the sticky feeling after application, so I stopped. I think they do have moisturizing properties. Also, the ones I bought at duty-free shops overseas have a strong smell, unlike the Japanese formula (it has an oily smell). I'm now using them on my body.