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to/one Brightening Day Essence UV SPF50+ (Lilac Pink), 40g
to/one Brightening Day Essence UV SPF50+ (Lilac Pink), 40g
Rated 4.0 out of 7.0 by Japan’s largest beauty community
A Vitamin C*1 serum that will make your ideal look come true. Color UV
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Protects, lasts, and tones up. A Vitamin C*1 serum color UV that will make your ideal look come true. New colors will be released in the Brightening Day Essence UV series, which was released in March 2025. Lilac Pink enhances skin's clarity*2, clearing away dullness and adding a subtle flush*3. It's waterproof, so it's resistant to makeup breakdown caused by sweat and sebum, and is also recommended as a makeup base for hot weather. Formulated with five types of Vitamin C*1, it provides comfortable UV protection while you wear it, as if you were doing skin care. *1 Hexyl 3-glyceryl ascorbate, myristyl 3-glyceryl ascorbate, 3-laurylglyceryl ascorbate, cetyl 2-glyceryl ascorbate, palmitic acid ascorbyl phosphate 3Na *2 Due to its moisturizing effect *3 Due to its makeup-enhancing effect
Ingredients
Water, Zinc Oxide, Methylheptyl Laurate, Butylene Glycol, Ethylhexyl Palmitate, Titanium Dioxide, Alcohol, Glycerin, Silk, Polyhydroxystearic Acid, Isostearic Acid, Opuntia Ficus-Indica Seed Oil, Hexyl 3-Glyceryl Ascorbate, 3-Laurylglyceryl Ascorbate, Trisodium Ascorbyl Palmitate Phosphate, Myristyl 3-Glyceryl Ascorbate, Cetyl 2-Glyceryl Ascorbate, Hibiscus Flower Extract, Carnation Flower Extract, Bilberry Leaf Extract, Actinidia Polygama Fruit Extract, Alteromonas Ferment Extract, Rhododendron Ferrugineum Extract, Edelweiss Callus Culture Extract Kiss, sage leaf extract, rosemary leaf extract, lavender oil, pelargonium graveolens oil, Roman chamomile flower oil, rosemary leaf oil, ylang-ylang flower oil, lavandula hybrida oil, Litsea Cubeba fruit oil, bergamot peel oil, orange oil, jojoba esters, hydrogenated lecithin, xanthan gum, pentylene glycol, aluminum hydroxide, behenyl alcohol, aluminum starch octenylsuccinate, neopentyl glycol dicaprate, batyl alcohol, sodium stearoxy PG hydroxyethylcellulose sulfonate, sodium alginate, capryloyl glycine, citric acid, tocopherol, phenoxyethanol, iron oxide, stearic acid
How to use
Take an appropriate amount in your hand and spread it evenly over your face and body. To maintain sunscreen effectiveness, reapply every 2-3 hours.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.