INOUI
INOUI Liquid Foundation (02) Kit (Lucent Primer)
INOUI Liquid Foundation (02) Kit (Lucent Primer)
Rated 5.2 out of 7.0 by Japan’s largest beauty community
A foundation and makeup base kit that wraps you in light and beautifully colors your skin
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
[Set contents] Liquid Foundation 02 30mL (Foundation/Actual product) Lucent Primer 30mL (Makeup base/Actual product) Loose Powder 1.8g (Face powder/Sample)
Ingredients
How to use
<Primer>Prepare your skin with your regular skincare products before use. Apply a pearl-sized amount to your fingertips and blend it into your entire face. Using too little will result in insufficient UV protection. ◇Be careful not to get it in your eyes. If it does, rinse immediately. ◇After use, wipe the container's opening thoroughly and be sure to close the cap tightly. ◇Due to the nature of the product, a clear liquid (emollient ingredient) may occasionally come out. This does not affect usability or the finish. ◇Keep out of reach of children. ◇Do not store in direct sunlight or in high temperatures. *The SPF and PA indications on this product are based on measurements taken after applying 2 mg per 1 cm2 of skin, as specified by the international SPF test method. <Foundation>Shake well before use. Prepare your skin with your regular skincare products and makeup base. We recommend using it in combination with an Inwi makeup base or other UV-protective products. Apply an appropriate amount to five areas of your face (both cheeks, forehead, nose, and chin), then spread evenly over your entire face. Using too little will result in insufficient UV protection. ◇When first using, press the dispenser several times until the contents dispense. ◇Do not remove the dispenser completely. Opening it halfway through may make it difficult to dispense. ◇Be careful not to get it in your eyes, and if it does get in your eyes, rinse immediately. ◇After use, wipe the opening of the container thoroughly and be sure to close the cover cap tightly. ◇If it gets on your clothes, rinse immediately with detergent. ◇This product is made of glass, so please handle with care and avoid dropping it. ◇Due to the nature of the product, a clear liquid (emollient ingredient) may occasionally come out, but this does not affect usability or the finish. ◇Extreme temperature conditions may cause colored streaks to appear on the surface, but this does not affect product use. ◇Be careful of fire. ◇Do not store in direct sunlight or in high temperatures. *The SPF and PA indications on the product are the results of applying 2 mg per 1 cm2 of skin, which is the application amount specified in the international SPF test method.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Thank you for letting me try it. It has a light, natural finish. The color is dark, so it was perfect for me, who wants to avoid looking white. The finish is beautiful and doesn't smudge easily, especially in winter. If it's sweat-resistant in the summer, I'd definitely like to use it all year round.
Thank you Suzykirei! I won the giveaway! I'm so happy! The shade is 02 Autumn Yellow. It's not too bright for me! It was perfect! It's been a while since I last used liquid foundation, and it has a light coverage. It didn't dry out my skin. Something good happened to me for the first time in a while, so I was excited to use it! It made me realize how important it is to get excited about makeup items. Thank you! I didn't have to worry about it coming off even after using a mask!
I've used some pretty good eyeliners, but this was my first time using Inwi's base makeup, so I was excited and looking forward to it. No. 02 was a perfect match for my skin tone and didn't look out of place on my neck. I felt that Shiseido's research into Japanese skin tones is what allows them to offer a wide selection of easy-to-use shades, unlike their foreign counterparts. Even though it's the coldest and driest time of the year right now, this product spreads extremely well, allowing me to apply it all over my face with just one push. It adheres well, leaving my skin looking naturally vibrant without looking overly thick. At my age, applying heavy makeup on every part of my body inevitably makes me look older, so I'm selfishly hoping that my base makeup will cover imperfections without looking overly thick. The high SPF rating made me worry that it would sting when I applied it, but that wasn't the case at all. With the sun getting stronger every year, I'm always looking for sunscreen with UV protection in mid-February, so this SPF and PA rating are a reliable choice. The deep red packaging also exudes a luxurious feel, which really lifts my spirits.
I received this foundation as part of a Suzykirei giveaway. It's become my absolute favorite foundation. After turning 40, I started to worry about dryness around my eyes, fine lines, and dark spots. Trying to hide dark spots made the wrinkles more noticeable, and worrying about fine lines made the dark spots more noticeable... This foundation doesn't completely hide dark spots, but it does provide beautiful coverage. I didn't have to worry about dryness around my eyes, and my fine lines weren't as noticeable as usual. I was outdoors in windy conditions all day, wearing a mask, and I was surprised that my makeup stayed put, even on the inside of my mask and on my forehead. (I used Credo as a primer.) I received the neutral shade 02 this time, and since I usually choose foundations a little darker than neutral, it was perfect for me, so I thought it was darker than the others. I'm not sure how it will perform in the summer yet, but I highly recommend it for this season!
I received this from Suzykirei. I'm so happy because I've always wanted to try Inwi Foundation. Thank you. It spreads easily, is smooth, and doesn't feel heavy or thick. I wear a mask at work, but it doesn't come off or look messy. And yet it's natural and looks like bare skin. It doesn't clog pores even when I take off the mask. I haven't used it in the middle of summer, so I can't say for sure, but if you use it from autumn to winter, it doesn't dry out your skin and is stress-free.