The second release of the truly moisturizing color lip serum, PUCCU! Two colors perfect for spring and summer, plus a shiny clear that magically brightens your natural lips, for a total of three new colors. [1] True Plumping Formula (*1) - A moisturizing base formula containing encapsulated vitamin C (*2) and amino acid-based moisturizing ingredients (*3). Gently moisturizes lips prone to dryness! Creates naturally plump lips. The base formula, which doubles as a moisturizer, includes hydrogenated polyisobutene for shine and squalane for moisture retention, and a unique blend of nano-sized encapsulated vitamin C (*2) and acylated hydroxyproline, an amino acid that markers collagen (*3). [2] A power that only I possess! "Energize your lips" - Focusing on the inner power (*4) of your lips, just like your skin and hair. Color your lips and protect them for less dryness! Dry air, UV rays, and cold air from air conditioners are common causes of dryness in everyday life. Lips, like skin and hair, can dry out. Lip skin is extremely thin and lacks sebaceous glands, making them inherently prone to dryness. Dry lips can lead to a rough, chapped texture, vertical wrinkles, cracks, and inflammation. This product was developed with a focus on inner lip dryness. [3] Moisturizing formula with three botanicals: A botanical oil film moisturizes and plumps the inside of your lips (*4). Cactus oil, a legendary beauty oil native to Tunisia, is specially refined in Japan to remove oxidized substances, impurities, and odors, creating a trendy oil (*7). It also contains botanical oils commonly used in skincare and haircare, such as olive (*5) and jojoba (*6), for deep moisturization. [4] Introducing Shiny Clear, a product that magically brightens your lips. Use it alone or layer it over a colored lipstick. Layering enhances shine. The six shades focus on moisturizing from within for a truly plump look, rather than instantly plumping the surface. Therefore, it takes time to feel the effects. As a result, they may feel thin at first. To address this issue, we've added 007 Clear, which acts as a top coat. Layering it over the six shades creates a more adherent finish. Of course, it can also be used alone. Recommended for those who can't wear colored lipsticks due to their work schedule. *1: A unique formula containing encapsulated vitamin C*3 and amino acid-based ingredients*4 *2: Encapsulated vitamin C (volcanic soil, ascorbic acid, amylopectin, hyaluronic acid, 1.2-hexanediol, ethylhexylglycerin, water) (all moisturizing) *3: Dipalmitoyl hydroxyproline (moisturizing) *4: The stratum corneum *5: Olive fruit oil (moisturizing) *6: Jojoba seed oil (moisturizing) *7: Opuntia ficus-indica seed oil (moisturizing)