&be
＆be Lasting Cushion Foundation (Beige)
＆be Lasting Cushion Foundation (Beige)
Rated 4.8 out of 7.0 by Japan’s largest beauty community
Evolved into a cushion "serum" foundation! Creates a natural matte skin look
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
POINT 1 - A high-coverage thin film that is resistant to sweat and sebum and spreads evenly. It spreads smoothly and stays put over time, covering pores, unevenness, and uneven skin tone. The freshly applied beauty of your morning makeup lasts all day*. *According to &be research, results may vary from person to person. POINT 2 - A natural matte texture that gives a beautiful finish to bare skin. A cushion foundation with a smooth surface that radiates light from within, combining elements of matte and radiance. POINT 3 - A serum foundation with a natural origin index of 77%*. Formulated with carefully selected botanical beauty ingredients, this serum foundation has a natural origin index of 77%*. It feels like you're doing skincare while you're applying makeup. *Based on ISO16128. POINT 4 - A gentle soap-free finish that's gentle on the skin.
Ingredients
Water, Caprylic/Capric Triglyceride, Titanium Dioxide, Butylene Glycol, Ethyl Isostearate, Glycerin, Hexyl Laurate, Silica, Polyglyceryl-3/Lauryl Hydrogenated Trilinoleate, Aluminum Hydroxide, Magnesium Sulfate, Octyldodecyl Stearoyl Stearate, Phenoxyethanol, Disteardimonium Hectorite, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate , stearic acid, stearoyl glutamate disodium, isostearic acid, hydrogen dimethicone, tocopherol, lactobacillus/pear juice fermented liquid, oat kernel extract, prune hydrolyzate, panax ginseng root extract, artemisia capillaris flower extract, bergamot fruit extract, pomegranate flower extract, geranium extract, scutellaria root extract, alpinia speciosa leaf extract, bilberry leaf extract, barberry fruit extract, yuzu fruit extract, talc, iron oxide
How to use
Before using &be Lasting Cushion Foundation, smooth your skin with sunscreen and makeup primer, then correct any uneven skin tone with concealer. For a beautiful finish, soak a puff in foundation and gently tap it onto your skin to blend it in. Apply additional layers to areas where you want more coverage. To maintain quality, be sure to tightly close the foundation case inside the compact after use. Please store this product at low to room temperature.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've tried a lot of cushion foundations, but I chose And B because of its cute packaging. It provides solid coverage and leaves my skin looking radiant, which I was really impressed with! It didn't smudge or crumble even in the evening, so I'll definitely be buying it again.
The finish and staying power are not as good as Korean cushion foundations, but I usually use this one because Korean foundations sometimes irritate my skin. My skin tone is a standard shade closer to beige, but I mainly apply it to the center of my face and blend it out along the jawline, so a light beige was perfect. Cushion foundations are essential because they save time!
First of all, the packaging is very cute and the color is very natural. The cushion foundation I used before was a little too white for me. The only drawback is that the coverage is a little lacking.
It's a light serum-like formula that adheres softly to the skin without feeling thick, which I really like. Just dabbing it on with a puff spreads it evenly, giving a natural, matte finish. The packaging design is also super cute.
I usually use Shiseido serum foundation. The case is more compact than other cushions, so I bought this one to take with me on business trips or when traveling. I wish they offered more colors.