&be
＆be Lasting Cushion Foundation (Beige)
＆be Lasting Cushion Foundation (Beige)
Evolved into a cushion "serum" foundation! Creates a natural matte skin look
Couldn't load pickup availability
• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
View full details
Why You’ll Love It
POINT 1 - A high-coverage thin film that is resistant to sweat and sebum and spreads evenly. It spreads smoothly and stays put over time, covering pores, unevenness, and uneven skin tone. The freshly applied beauty of your morning makeup lasts all day*. *According to &be research, results may vary from person to person. POINT 2 - A natural matte texture that gives a beautiful finish to bare skin. A cushion foundation with a smooth surface that radiates light from within, combining elements of matte and radiance. POINT 3 - A serum foundation with a natural origin index of 77%*. Formulated with carefully selected botanical beauty ingredients, this serum foundation has a natural origin index of 77%*. It feels like you're doing skincare while you're applying makeup. *Based on ISO16128. POINT 4 - A gentle soap-free finish that's gentle on the skin.
How to Work It Into Your Routine
Before using &be Lasting Cushion Foundation, smooth your skin with sunscreen and makeup primer, then correct any uneven skin tone with concealer. For a beautiful finish, soak a puff in foundation and gently tap it onto your skin to blend it in. Apply additional layers to areas where you want more coverage. To maintain quality, be sure to tightly close the foundation case inside the compact after use. Please store this product at low to room temperature.
What’s Inside
Water, Caprylic/Capric Triglyceride, Titanium Dioxide, Butylene Glycol, Ethyl Isostearate, Glycerin, Hexyl Laurate, Silica, Polyglyceryl-3/Lauryl Hydrogenated Trilinoleate, Aluminum Hydroxide, Magnesium Sulfate, Octyldodecyl Stearoyl Stearate, Phenoxyethanol, Disteardimonium Hectorite, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate , stearic acid, stearoyl glutamate disodium, isostearic acid, hydrogen dimethicone, tocopherol, lactobacillus/pear juice fermented liquid, oat kernel extract, prune hydrolyzate, panax ginseng root extract, artemisia capillaris flower extract, bergamot fruit extract, pomegranate flower extract, geranium extract, scutellaria root extract, alpinia speciosa leaf extract, bilberry leaf extract, barberry fruit extract, yuzu fruit extract, talc, iron oxide
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
Shop more like this
Words From Our Community
Honest reviews from skincare lovers around the globe.
I've tried a lot of cushion foundations, but I chose And B because of its cute packaging. It provides solid coverage and leaves my skin looking radiant, which I was really impressed with! It didn't smudge or crumble even in the evening, so I'll definitely be buying it again.
The finish and staying power are not as good as Korean cushion foundations, but I usually use this one because Korean foundations sometimes irritate my skin. My skin tone is a standard shade closer to beige, but I mainly apply it to the center of my face and blend it out along the jawline, so a light beige was perfect. Cushion foundations are essential because they save time!
First of all, the packaging is very cute and the color is very natural. The cushion foundation I used before was a little too white for me. The only drawback is that the coverage is a little lacking.
It's a light serum-like formula that adheres softly to the skin without feeling thick, which I really like. Just dabbing it on with a puff spreads it evenly, giving a natural, matte finish. The packaging design is also super cute.
I usually use Shiseido serum foundation. The case is more compact than other cushions, so I bought this one to take with me on business trips or when traveling. I wish they offered more colors.