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＆be UV Smooth Powder SPF35
＆be UV Smooth Powder SPF35
Rated 5.2 out of 7.0 by Japan’s largest beauty community
Protects skin from UV rays, sweat, and sebum. Convenient pom-pom container for easy reapplication.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
POINT 1 - Silica is the main ingredient, and becomes transparent when it absorbs oil and moisture. Just dab it on to leave your face, scalp, and hair feeling smooth. It has evolved to have an even smoother feel. It firmly absorbs excess sebum and sweat, instantly reducing that sticky feeling you're concerned about. POINT 2 - SPF35/PA++ blocks UV rays every day. The pompom container allows you to protect yourself from UV rays anytime, even over your makeup, so you can not only finish your base makeup, but also UV protection and touch-ups on the go, all in one. POINT 3 - Formulated with four carefully selected beauty ingredients for a moisturizing finish. The surface is smooth, and the skin is moisturized. It can be used all year round as a smooth UV powder that conditions your skin. POINT 4 - Gentle on the skin, soap-free
Ingredients
Silica, Caprylic/Capric Triglyceride, Titanium Dioxide, Dimethicone, Aluminum Octenylsuccinate, Zinc Oxide, Triethoxycaprylylsilane, Caprylyl Glycol, Aluminum Hydroxide, Glyceryl Caprylate, Ethylhexylglycerin, Water, Ascorbic Acid, Allantoin, Butylene Glycol, Tocopherol, 1,2-Hexanediol, Glycerin, Sodium Hyaluronate, Spirulina Platensis Extract, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate
How to use
[When using for the first time] Remove the puff holder from the container and then remove the transparent inner lid. Apply an appropriate amount to scalp and skin that are feeling sticky or oily. Reapply every 2-3 hours to maintain sunscreen effectiveness.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I use it every time I go out. I use it on my forehead, and it keeps my hair smooth all day. The best part is how easy it is to use. I have a tendency for my bangs to get oily, so I find it so useful that I use it again and again.
I'm so grateful for this powder...! How did I ever live before I started using it? It's an indispensable item. With this, I can always keep my forehead and face smooth, and it's especially helpful when my bangs get sticky, as it instantly makes them smooth. Sometimes when I pat it directly onto my bangs, it sticks too much, so I apply the powder to a comb and comb it through to get the desired effect. It's inconvenient because I don't know when it will run out, but I keep buying it in stock for now.
It makes my hair smooth again after sweating or using a heavy treatment! It's a good value compared to similar powder products! It's easy to use and doesn't get your hands dirty.
I have bought this product many times. It reduces shine on my forehead and leaves it smooth. It's very good, even though it's inexpensive.
I couldn't find anything without the UV protection, so I had no choice but to buy this one. The original smooth powder was made in Japan, but this one is made in Korea. Just open the lid and puff on the desired area. It's so convenient! It doesn't turn white even if you smear it roughly, so it's super easy. It still has that unparalleled level of smoothness. My daughter, who loves her bangs, snatched this one again, but she said it feels almost the same as the previous one. As always, it can be used to make your hands glide more smoothly when playing rhythm games. Be careful not to apply too much, as it can dry out your fingertips. This one has a snap-on lid, which is great.