ETUDE
ETUDE Cloud Filter Cushion (Fair)
ETUDE Cloud Filter Cushion (Fair)
Rated 5.4 out of 7.0 by Japan’s largest beauty community
Soft and sunny feeling, beautiful #bare skin
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
A touchable, delicate, translucent complexion*1. Blue powder*2 corrects dullness and uneven skin tone, smoothly blending without leaving a white cast. It creates a one-tone brighter, radiant, and fair complexion. It naturally brightens skin like a thin filter, softly covering pores, redness, and other skin concerns. It creates a soft, delicate, and beautiful skin that you'll want to touch. The light, cloud-like application of this lightweight liquid instantly blends into skin without feeling heavy, leaving a feeling of freedom. Formulated with moisturizing ingredients like niacinamide and adenosine, it prevents skin dryness and maintains a beautiful, semi-glowing complexion for hours. Co-developed with Kitts, the popular Korean hair and makeup salon known for its makeup for Korean idols, this formula achieves the translucent, fair complexion of an idol. Colors that blend well with your skin Choose from four colors that blend well with your skin tone to achieve a sheer, bare-skin-like finish*1. SPF42 PA+++ effectively blocks UV rays during the day. Cute packaging design The cloud-themed packaging design will lift your spirits just by holding it. *1 Due to the makeup effect *2 Titanium dioxide
Ingredients
Water, Dimethicone, Titanium Dioxide, Methyl Trimethicone, Homosalate, Butylene Glycol, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Caprylyl Methicone, Trisiloxane, Phenyl Trimethicone, Polymethylsilsesquioxane, Silica, VP/Hexadecene Copolymer, Niacinamide, Disteardimonium Hectorite, Trimethylsiloxysilicate, Boron Nitride, Caprylyl Glycol, Glyceryl Caprylate, Ethylhexylglycerin, Triethoxycaprylylsilane, Adenosine, Tocopherol, Stearic Acid, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, 1,2-Hexanediol, Sodium Chloride, Trihydroxystearin, Fragrance, Iron Oxides
How to use
Take an appropriate amount with the included puff and gently pat it onto your skin. Be sure to close the lid tightly after use.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
When I first applied it, it covered my pores just enough, without feeling too thick. However, it didn't seem to smudge my makeup, so I think I need to try combining it with different primers. If that doesn't work, I might not be able to use it.
The packaging is cute! I didn't have to worry about dryness or flaking all day.
When I first applied it, it covered my pores just enough, without feeling too thick. However, it didn't seem to smudge my makeup, so I think I need to try combining it with different primers. If that doesn't work, I might not be able to use it.
This cloud-shaped foundation makes my eyes pop just by looking at it. I thought it might be more for younger people, but an influencer in her 50s recommended it, so I bought it. For some reason, it doesn't work on my skin's pores, or rather, my pores become more noticeable as soon as I apply it. Why?! I've tried a variety of foundations, but this liquid foundation feels good on my pores, so I'll try using it with a little more creativity.
It's not thick, but it has decent coverage and gives a very translucent look. I'll definitely buy it again.