SK-II
SK-II GenOptics Airy UV Cream SPF50, 30g
SK-II GenOptics Airy UV Cream SPF50, 30g
Rated 5.6 out of 7.0 by Japan’s largest beauty community
New sunscreen cream released exclusively at
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
Couldn't load pickup availability
What it is
A new sunscreen cream has arrived! Introducing SPF50+ and PA++++. Enjoy both beautiful skin and skincare. This UV cream delights your skin, creating a dazzling aura in one step. The more you use it, the more your skin shines. SK-II's No. 1*1 whitening*2 serum series introduces a new SPF50+ and PA++++ UV protection. For hectic mornings, this single product condenses five benefits: moisturizing, brightening*3, firming, UV protection, and primer & natural coverage. The smooth cream glides on comfortably and adheres tightly to the skin, creating a soft veil of moisture and UV protection. It maintains your morning glow and comfort. This no-color type creates a naturally toned look while highlighting your natural skin tone. *1 Based on sales data for SK-II's brightening products from the first quarter of 2022 to the third quarter of 2024. *2 Suppresses melanin production to prevent dark spots and freckles. *3 Moisturizing effect
Ingredients
How to use
Step 1: Take an appropriate amount (about the size of a pearl) into the palm of your hand. Step 2: Apply to your forehead, cheeks, and chin with your fingertips, then spread evenly over your entire face. Step 3: For added effectiveness, apply to your neck, back of your hands, etc.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The SK-II lotion smelled so bad I couldn't use it, but this isn't like that! It doesn't tone up my skin in any weird way, so it's perfect to use before a primer or foundation with low UV protection.
I bought this UV sunscreen with Viterra formula on the day it was released, as there was no reason not to use it. Since it's positioned as a sunscreen and I use a separate primer, I chose this one over CC sunscreen. I like how it spreads easily and doesn't feel sticky. It feels like a cross between a lotion and a light cream. While many UV sunscreens can be rough or leave a persistent oily feeling on the skin, this one doesn't. The feel and effectiveness are undeniable, so I'm debating whether to buy it again this year. The reason I'm hesitant is because it stings my eyes. I wonder if it evaporates over time? My eyes are watery...if it didn't sting, I'd give it a 6.
The new SK-II sunscreen. The reviews were so good I bought the actual product. It's incredibly comfortable to use. It's not sticky or gritty, and it does a great job. As others have said, it didn't have much of a toning effect or coverage. However, if you're going to be using a primer and foundation, a plain shade like this might be better. I'd like to try the other colors as well.
It's really good!! Even when I'm in a hurry, I can spread it on my palm and use the warmth of my hands to press it in place for a beautiful, even application. I think Hiro-sama said that at first...! 9,900 yen for 30g!? I thought that at first, but I keep buying this. I use a different sunscreen when I'm at home, but when I'm at work, I'm quick, so this is my only choice.
The SK-II lotion smelled so bad I couldn't use it, but this isn't like that! It doesn't tone up my skin in any weird way, so it's perfect to use before a primer or foundation with low UV protection.