SK-II
SK-II GenOptics Airy UV Cream SPF50, 30g
SK-II GenOptics Airy UV Cream SPF50, 30g
New sunscreen cream released exclusively at
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
A new sunscreen cream has arrived! Introducing SPF50+ and PA++++. Enjoy both beautiful skin and skincare. This UV cream delights your skin, creating a dazzling aura in one step. The more you use it, the more your skin shines. SK-II's No. 1*1 whitening*2 serum series introduces a new SPF50+ and PA++++ UV protection. For hectic mornings, this single product condenses five benefits: moisturizing, brightening*3, firming, UV protection, and primer & natural coverage. The smooth cream glides on comfortably and adheres tightly to the skin, creating a soft veil of moisture and UV protection. It maintains your morning glow and comfort. This no-color type creates a naturally toned look while highlighting your natural skin tone. *1 Based on sales data for SK-II's brightening products from the first quarter of 2022 to the third quarter of 2024. *2 Suppresses melanin production to prevent dark spots and freckles. *3 Moisturizing effect
How to Work It Into Your Routine
Step 1: Take an appropriate amount (about the size of a pearl) into the palm of your hand. Step 2: Apply to your forehead, cheeks, and chin with your fingertips, then spread evenly over your entire face. Step 3: For added effectiveness, apply to your neck, back of your hands, etc.
What’s Inside
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
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Words From Our Community
Honest reviews from skincare lovers around the globe.
The SK-II lotion smelled so bad I couldn't use it, but this isn't like that! It doesn't tone up my skin in any weird way, so it's perfect to use before a primer or foundation with low UV protection.
I bought this UV sunscreen with Viterra formula on the day it was released, as there was no reason not to use it. Since it's positioned as a sunscreen and I use a separate primer, I chose this one over CC sunscreen. I like how it spreads easily and doesn't feel sticky. It feels like a cross between a lotion and a light cream. While many UV sunscreens can be rough or leave a persistent oily feeling on the skin, this one doesn't. The feel and effectiveness are undeniable, so I'm debating whether to buy it again this year. The reason I'm hesitant is because it stings my eyes. I wonder if it evaporates over time? My eyes are watery...if it didn't sting, I'd give it a 6.
The new SK-II sunscreen. The reviews were so good I bought the actual product. It's incredibly comfortable to use. It's not sticky or gritty, and it does a great job. As others have said, it didn't have much of a toning effect or coverage. However, if you're going to be using a primer and foundation, a plain shade like this might be better. I'd like to try the other colors as well.
It's really good!! Even when I'm in a hurry, I can spread it on my palm and use the warmth of my hands to press it in place for a beautiful, even application. I think Hiro-sama said that at first...! 9,900 yen for 30g!? I thought that at first, but I keep buying this. I use a different sunscreen when I'm at home, but when I'm at work, I'm quick, so this is my only choice.
The SK-II lotion smelled so bad I couldn't use it, but this isn't like that! It doesn't tone up my skin in any weird way, so it's perfect to use before a primer or foundation with low UV protection.