SK-II
SK-II GenOptics CC Primer SPF50 (Natural Beige), 30g
SK-II GenOptics CC Primer SPF50 (Natural Beige), 30g
Rated 5.6 out of 7.0 by Japan’s largest beauty community
A new CC cream is born!
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
The hallmark CC cream has finally evolved! Introducing new SPF50+ and PA++++ UV protection for both beautiful skin and skincare. SK-II CC Primer has been upgraded with a long-awaited new color! Achieve a dazzling aura in one step. Experience natural radiance with every use. SK-II's No. 1*1 whitening*2 serum series introduces a new CC cream with SPF50+ and PA++++. For hectic mornings, this product combines five benefits: moisturizing, brightening*3, firming, UV protection, and priming with natural coverage. The smooth cream glides on comfortably and adheres tightly to the skin, creating a soft veil of moisture and UV protection. Enjoy a radiant aura and lasting comfort in the morning. This natural beige color creates a delicate, refined look while highlighting your natural skin with a lightweight makeup effect! *1 Based on sales data for SK-II's brightening products from Q1 2022 to Q3 2024. *2 Suppresses melanin production to prevent blemishes and freckles *3 Moisturizing
Ingredients
How to use
Step 1: Take an appropriate amount (about the size of a pearl) into the palm of your hand. Step 2: Use your fingertips to apply to your forehead, cheeks, and chin. Step 3: Spread evenly over your entire face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.