SK-II
SK-II GenOptics CC Primer SPF50 (Natural Beige), 30g
SK-II GenOptics CC Primer SPF50 (Natural Beige), 30g
A new CC cream is born!
Couldn't load pickup availability
• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
View full details

Why You’ll Love It
The hallmark CC cream has finally evolved! Introducing new SPF50+ and PA++++ UV protection for both beautiful skin and skincare. SK-II CC Primer has been upgraded with a long-awaited new color! Achieve a dazzling aura in one step. Experience natural radiance with every use. SK-II's No. 1*1 whitening*2 serum series introduces a new CC cream with SPF50+ and PA++++. For hectic mornings, this product combines five benefits: moisturizing, brightening*3, firming, UV protection, and priming with natural coverage. The smooth cream glides on comfortably and adheres tightly to the skin, creating a soft veil of moisture and UV protection. Enjoy a radiant aura and lasting comfort in the morning. This natural beige color creates a delicate, refined look while highlighting your natural skin with a lightweight makeup effect! *1 Based on sales data for SK-II's brightening products from Q1 2022 to Q3 2024. *2 Suppresses melanin production to prevent blemishes and freckles *3 Moisturizing
How to Work It Into Your Routine
Step 1: Take an appropriate amount (about the size of a pearl) into the palm of your hand. Step 2: Use your fingertips to apply to your forehead, cheeks, and chin. Step 3: Spread evenly over your entire face.
What’s Inside
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
Shop more like this
Words From Our Community
Honest reviews from skincare lovers around the globe.