I bought it because it said it was for bleached hair, but the watery texture makes it a bit difficult to pick up and apply. I wish it was a spray type. It feels better on the skin than nothing, but honestly, I'm not sure how gentle it is on bleached hair compared to other products. It settles my hair when I apply it and then flatter it, leaving it feeling smooth, so it's better than nothing. However, I felt like it was going to get dry if I didn't finish it with another oil, so I only used it as a base before flattering. It lasted quite a while since I had short hair after buying it two months ago. It's almost gone, but I won't be repurchasing it. I'll try a different product and see the difference.