It gives a subtle, natural color and the balm texture is moisturizing and doesn't dry out. The color isn't too intense, so it's just right. I think it's perfect for natural makeup. I want to get other colors too.

It immediately made it into my go-to pouch. I have pale skin, a light spring, and I can't tolerate over-filled lips. Heavy lipsticks throw off the balance of my makeup, so I love and collect lip balms and sheer lipsticks. This is my first big hit in a while! I highly recommend it to anyone with the same problem, or anyone looking for a sophisticated yet lightweight coral beige lipstick! As you'd expect from a Korean department store, this is truly my "my lipstick." It gives off a natural flush and instantly creates a natural glow. It's sheer yet not too light, creating a plump nude look... 4 reasons why I'm hooked: It's a balm, yet highly pigmented and glides on effortlessly, yet you can achieve full coverage with just one product. It's also great that you can adjust the amount by layering. It has a non-sticky "inner glow." It's thick but not heavy. It really enhances the shine of my lips! It lasts so long, I don't even need lip balm. I can wear it with confidence, even on dry days! It's a versatile nude color, natural but not dull! This shade enhances natural lips. Hazelwood is right in the middle of "calmness x healthy color." It can be used on days when you want a natural makeup look, or when you want a more refined look. I recommend it even for those who are not good with nude colors!

My personal color palette is Bright Summer/Clear Winter, but my lips tend to turn yellow. Because of this, I don't like lipsticks that are yellow, dull, or deep. My lips also tend to dry out easily, so I've had plenty of trouble using lipsticks, both affordable and department store brands. I've used all of HERA's lipsticks so far. I particularly love the feel of this new lip balm. While the color and finish are similar to department store brands, it feels almost like a lip balm and doesn't weigh down my lips. It applies smoothly, isn't oily or sticky, and isn't matte; it has a semi-glossy texture. It's versatile and easy to wear. The Peonia lipstick I chose is somewhere between a bluish pink, but on my lips it turns yellow and ends up a pink-beige. I haven't found a lipstick that blends well with my skin tone other than bold colors like mauve, strawberry milk, and future pink, so I like this one because it doesn't overlap with my existing lip colors. There aren't many stores that offer touch-ups, and it's a somewhat obscure department store brand, so it may seem a bit intimidating, but for me, it's a recommended brand with a wide selection of lip products that are worth more than their price. Larger Suzykirei stores also carry testers, so those with sensitive lips should definitely give them a try. You can also get some luxurious free gifts if you import the product yourself from Olive Young.

I've been using it every day since I bought it! On days when I don't wear makeup and on days when I do. I find it very useful as a lip primer and as a lipstick. It's hard to find anything like this that I like, so this was a huge hit! I like that it's not sticky.

It doesn't dry out my skin and no matter how many times I apply it, my skin doesn't irritate! I've bought four bottles so far! I also gave it as a gift to a friend and she loved it!