&be
(Restocking) ＆be Color Shampoo (V.Blue) with Pure Peony Scent, 280ml
(Restocking) ＆be Color Shampoo (V.Blue) with Pure Peony Scent, 280ml
@cosme rating: 4.7/7.0
A color shampoo that prevents yellowing and orange discoloration
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
Couldn't load pickup availability
What it is
&be HAIR's exclusive Violet x Blue: Focusing on Violet x Blue, the opposite color of orange and yellow.While adding blue to high tones, those with color levels 6 to 10 maintain an ash look to bring out a translucent feel* and maintain their ideal color.Uses a betaine-based cleanser for a finish that lathers well and prevents uneven coloring.It cleanses while leaving essential sebum behind, making it gentle on the scalp and safe for sensitive skin caused by coloring.A fruity floral fragrance that blends fresh, sparkling pear, raspberry, and blackcurrant
Ingredients
Water, cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium chloride, yuzu fruit extract, hydrolyzed wool cuticle protein, hydrolyzed keratin (wool), hydrolyzed collagen, sodium alginate, glutamic acid, malic acid, polyquaternium-10, PEG-150 distearate, cocamide MEA, cocamide DEA, EDTA-2Na, sodium benzoate, phenoxyethanol, BG, pentylene glycol, fragrance, basic blue 75, basic purple 2
How to use
After wetting your hair thoroughly, lather an appropriate amount in your palm and apply it to your entire head of hair. Wash thoroughly and rinse thoroughly. First, test a small amount on an inconspicuous area of your hair before using it on your entire head. If you are concerned about stains on your hands or nails, please wear gloves. *If stains appear on your hands or skin, wash thoroughly with soap. Even if they are difficult to remove, they will naturally come off within a few days.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The scent is amazing. I like it so much I wish it was a regular shampoo. I bought the colored version hoping it would help my dark blue ash hair last longer. It's not enough to dye my hair, but it keeps the ends and other areas that tend to lighten without too much difference in color from the roots. My hair is super long and still has traces of bleach, so I've been able to maintain the color, which at first glance seems cool, for longer than usual.
The color seemed more orange than pink.
I finally found the product I was looking for. Its features include: ◎Clear pink, exclusive to &be HAIR ◎Betaine-based cleanser (shampoo) ◎Gentle formula for scalp and hair ◎Pure peony scent. It's a color care item. After bleaching to remove yellowing, or dyeing to pink...it softens the "green" dullness and brings out clarity! I use it in combination with the same treatment, and as you can see in the photo, the color really takes hold (^^). I also mix it with regular shampoo, so using it alone is even more amazing! Plus, I didn't have any problems and the finish was great, so it was just what I wanted. It also leaves a nice shine. I really like the scent, and I look forward to using it every time. *A set I'll love for a long time.
Be careful though, the color is darker than you'd expect!
I use it together with the color treatment. It keeps the color from fading and is easy to use. Some color shampoos can be rough, but this one doesn't! I think it's good value for money, so I'll buy it again when I run out.