&be
(Restocking) ＆be Color Shampoo (V.Blue) with Pure Peony Scent, 280ml
(Restocking) ＆be Color Shampoo (V.Blue) with Pure Peony Scent, 280ml
A color shampoo that prevents yellowing and orange discoloration
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
&be HAIR's exclusive Violet x Blue: Focusing on Violet x Blue, the opposite color of orange and yellow.While adding blue to high tones, those with color levels 6 to 10 maintain an ash look to bring out a translucent feel* and maintain their ideal color.Uses a betaine-based cleanser for a finish that lathers well and prevents uneven coloring.It cleanses while leaving essential sebum behind, making it gentle on the scalp and safe for sensitive skin caused by coloring.A fruity floral fragrance that blends fresh, sparkling pear, raspberry, and blackcurrant
How to Work It Into Your Routine
After wetting your hair thoroughly, lather an appropriate amount in your palm and apply it to your entire head of hair. Wash thoroughly and rinse thoroughly. First, test a small amount on an inconspicuous area of your hair before using it on your entire head. If you are concerned about stains on your hands or nails, please wear gloves. *If stains appear on your hands or skin, wash thoroughly with soap. Even if they are difficult to remove, they will naturally come off within a few days.
What’s Inside
Water, cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium chloride, yuzu fruit extract, hydrolyzed wool cuticle protein, hydrolyzed keratin (wool), hydrolyzed collagen, sodium alginate, glutamic acid, malic acid, polyquaternium-10, PEG-150 distearate, cocamide MEA, cocamide DEA, EDTA-2Na, sodium benzoate, phenoxyethanol, BG, pentylene glycol, fragrance, basic blue 75, basic purple 2
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
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Words From Our Community
Honest reviews from skincare lovers around the globe.
The scent is amazing. I like it so much I wish it was a regular shampoo. I bought the colored version hoping it would help my dark blue ash hair last longer. It's not enough to dye my hair, but it keeps the ends and other areas that tend to lighten without too much difference in color from the roots. My hair is super long and still has traces of bleach, so I've been able to maintain the color, which at first glance seems cool, for longer than usual.
The color seemed more orange than pink.
I finally found the product I was looking for. Its features include: ◎Clear pink, exclusive to &be HAIR ◎Betaine-based cleanser (shampoo) ◎Gentle formula for scalp and hair ◎Pure peony scent. It's a color care item. After bleaching to remove yellowing, or dyeing to pink...it softens the "green" dullness and brings out clarity! I use it in combination with the same treatment, and as you can see in the photo, the color really takes hold (^^). I also mix it with regular shampoo, so using it alone is even more amazing! Plus, I didn't have any problems and the finish was great, so it was just what I wanted. It also leaves a nice shine. I really like the scent, and I look forward to using it every time. *A set I'll love for a long time.
Be careful though, the color is darker than you'd expect!
I use it together with the color treatment. It keeps the color from fading and is easy to use. Some color shampoos can be rough, but this one doesn't! I think it's good value for money, so I'll buy it again when I run out.