shu uemura
shu uemura Unlimited Lasting Fluid SPF25, 35ml (463)
shu uemura Unlimited Lasting Fluid SPF25, 35ml (463)
This classic foundation that never crumbles has been upgraded.
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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Why You’ll Love It
This timeless foundation has been updated. Thin, light, and long-lasting. A beautiful foundation that leaves your skin feeling fresh without drying. The evolved formula now contains camellia oil*1. Its sebum- and sweat-resistant properties remain intact while reducing dryness. The thin, lightweight texture hugs the skin, enveloping it in a comfortable, moisturizing veil. Formulated with Lumi Amino Acid Complex*2, it provides coverage while forming a thin, blending film that stays put for 24 hours*3, leaving a moisturized, fresh-applied look. With 20 shades specifically designed for Asians, your unique shine shines as if it were tailored to your individual needs. Experience the sensation of wearing beautiful bare skin. *1 Camellia seed oil (skin conditioning ingredient) *2 Makeup ingredient *3 According to Shu Uemura research. Results may vary by individual.
How to Work It Into Your Routine
What’s Inside
Frequently Asked Questions
Are these products authentic?
Yes, authenticity is 100% guaranteed.
We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves, in its original Japanese version, and never outdated.
What are your shipping rates?
All orders over US$75 ships for free, applied automatically at check out.
For all other orders, we charge US$10-20 for shipping depending on your location.
How long does delivery take?
Here are our latest estimate which includes 3-5 days for ordering processing in Japan.
Actual delivery can be affected by customs or carrier delays in each country, all of which are outside of our control.
- USA: 12-15 days
- Canada, United Kingdom, France, Germany: 9 to 12 days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 days
- Rest of the world: 11 to 18 days
*For in-stock items only. For pre-orders or restocking items, please contact us before placing an order if you need a detailed estimate.
Will I pay customs or import fees?
US orders: We ship all orders DDP (duties delivered prepaid) which means that we handle all the import and custom duties on our end and nothing is due at your door.
Orders outside the US: Duties and import taxes are set by your local customs authority and are not collected by us. Please note that all local charges are your responsibility. Unfortunately, there is no current system that allows us to handle this on your behalf from Japan.
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Words From Our Community
Honest reviews from skincare lovers around the globe.
I saw this at an outlet and bought it on impulse. I've been using Zenwear Fluid for a while as a liquid foundation fan, but this might be better! It's a little thicker and has more coverage. This one is just right in terms of ease of application and moisturizing feel, and I didn't need as much concealer (^^) Glossy finishes are popular these days, but personally I find this semi-glossy? semi-matte? finish easy to use and gives me a sense of security. Lol I thought the color was a little too pink, but once you spread it out it's not noticeable at all, so that's a relief _(:3」z)_
I usually end up with too much liquid foundation, but I used up the entire bottle of this one, even before the revamp. This foundation is recommended for oily and combination skin types and lasts well, and is resistant to sweat and sebum. I like how it adheres well with a thin film, but it dries quickly, so it takes a little skill to apply. On days when I didn't apply it properly or when it didn't work well with my primer, it did bleed into my pores. However, when I did manage to achieve a good finish, my skin looked absolutely stunning. I often received compliments on my skin at work when I used this, which made me happy. While it doesn't offer much coverage, I recommend it to anyone looking for a thin, durable foundation. The wide range of colors means I'm sure everyone will find the perfect shade. I'd definitely like to repurchase it again if I have the opportunity.
I had the glossy shade matched, but in the end I bought the matte version. The fact that it has better coverage and is less likely to smudge was what made me decide. It's thin and very light, yet provides coverage, and if you apply it over and over with a brush, it even hides blemishes. Even though it's matte, it's moisturizing and doesn't clog pores, and it doesn't dry out over time. It adheres well, and doesn't flake off even when you dab the liquid blush with your fingers. Combined with Shiseido's glow powder, it creates an exquisitely lustrous, porcelain-like complexion that will leave you entranced when you look in the mirror. I've tried a variety of affordable and mid-range brands, but department store cosmetics are truly in a class of their own. It really makes me realise that there's a reason why expensive products are so expensive.
It spreads well and has good coverage, so it doesn't tire my skin. It doesn't dull until the evening, so I'll use it a little longer and decide whether to repurchase.
I bought this for my mother. She said it was great, but I thought it was just okay. It does tend to smudge and smudge easily, but it does have good coverage. It spreads well, so a little goes a long way, so it's actually pretty good value for money. I'd like to try the glossy version next time!