shu uemura
shu uemura Unlimited Lasting Fluid SPF25, 35ml (564)
shu uemura Unlimited Lasting Fluid SPF25, 35ml (564)
@cosme rating: 5.4/7.0
This classic foundation that never crumbles has been upgraded.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This timeless foundation has been updated. Thin, light, and long-lasting. A beautiful foundation that leaves your skin feeling fresh without drying. The evolved formula now contains camellia oil*1. Its sebum- and sweat-resistant properties remain intact while reducing dryness. The thin, lightweight texture hugs the skin, enveloping it in a comfortable, moisturizing veil. Formulated with Lumi Amino Acid Complex*2, it provides coverage while forming a thin, blending film that stays put for 24 hours*3, leaving a moisturized, fresh-applied look. With 20 shades specifically designed for Asians, your unique shine shines as if it were tailored to your individual needs. Experience the sensation of wearing beautiful bare skin. *1 Camellia seed oil (skin conditioning ingredient) *2 Makeup ingredient *3 According to Shu Uemura research. Results may vary by individual.
Ingredients
How to use
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It spreads well and has good coverage, so it doesn't tire my skin. It doesn't dull until the evening, so I'll use it a little longer and decide whether to repurchase.
I had the glossy shade matched, but in the end I bought the matte version. The fact that it has better coverage and is less likely to smudge was what made me decide. It's thin and very light, yet provides coverage, and if you apply it over and over with a brush, it even hides blemishes. Even though it's matte, it's moisturizing and doesn't clog pores, and it doesn't dry out over time. It adheres well, and doesn't flake off even when you dab the liquid blush with your fingers. Combined with Shiseido's glow powder, it creates an exquisitely lustrous, porcelain-like complexion that will leave you entranced when you look in the mirror. I've tried a variety of affordable and mid-range brands, but department store cosmetics are truly in a class of their own. It really makes me realise that there's a reason why expensive products are so expensive.
I bought this for my mother. She said it was great, but I thought it was just okay. It does tend to smudge and smudge easily, but it does have good coverage. It spreads well, so a little goes a long way, so it's actually pretty good value for money. I'd like to try the glossy version next time!
It spreads well and has good coverage, so it doesn't tire my skin. It doesn't dull until the evening, so I'll use it a little longer and decide whether to repurchase.
I saw this at an outlet and bought it on impulse. I've been using Zenwear Fluid for a while as a liquid foundation fan, but this might be better! It's a little thicker and has more coverage. This one is just right in terms of ease of application and moisturizing feel, and I didn't need as much concealer (^^) Glossy finishes are popular these days, but personally I find this semi-glossy? semi-matte? finish easy to use and gives me a sense of security. Lol I thought the color was a little too pink, but once you spread it out it's not noticeable at all, so that's a relief _(:3」z)_