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SK-II GenOptics Infinite Aura Essence, 50ml

SK-II GenOptics Infinite Aura Essence, 50ml

@cosme rating: 5.8/7.0

Unleash your boundless radiance and a radiant aura! Introducing the new medicated whitening*1 serum.

✓ 100% authentic

✓ Ships from Japan in 3-5 days

✓ Duties prepaid for US orders

✓ Tracked delivery via Japan Post

Regular price $343.00 USD
Regular price Sale price $343.00 USD
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What it is

Unleash your boundless radiance and a radiant aura! A long-awaited renewal after 4 years! SK-II's No. 1 best-selling medicated whitening*1 serum has finally evolved. An overwhelmingly dazzling, new level of aura. From SK-II comes the long-awaited new whitening*1 serum, "GenOptics Infinite Aura Essence," after 4 years! Focusing on four types of skin dullness*2, wrinkles, and the light emitted by the skin. SK-II's No. 1*3 medicated whitening*1 serum evolved with Pitera™ x new ingredients. Based on SK-II's more than 30 years of brightening research, this medicated whitening*1 serum has evolved by focusing on new research results using the advanced research field of biophotonics. In addition to the four types of skin dullness*2 care that have been included until now, it now focuses on "aura-inhibiting substances" that block the light emitted by the skin from within. Formulated with SK-II's unique Pitera™, as well as the whitening*1 active ingredient niacinamide*4 and newly selected bisabolol pro, this new complex ingredient, Infinite Aura Complex, penetrates deep into the stratum corneum, instantly moisturizing and leading to a brighter complexion. And with continued use, it transforms your skin into an overwhelmingly dazzling, infinitely radiant aura. *1 Suppresses melanin production to prevent blemishes and freckles. *2 Brownish/grayish cloudiness (due to excessive melanin production), reddish cloudiness (due to skin roughness from dryness), yellowish cloudiness (due to lack of moisture) *3 Based on sales data of SK-II Brightening products from Q1 2022 to Q3 2024. *4 Nicotinamide W - Whitening active ingredient Pitera™: A naturally derived ingredient exclusive to SK-II, created by fermenting a special yeast strain using a unique process (SK-II's unique Galactomyces Ferment Filtrate - Skin Conditioning and Moisturizing Ingredient) (Quasi-drug) Product name: SK-II Medicated Whitening Serum ST

Ingredients

How to use

Step 1: After preparing your skin with lotion, take an appropriate amount (one dropperful) into your palm. Step 2: Apply the serum to the areas you are concerned about. Step 3: Spread it over your entire face and gently press until it is fully absorbed.

We ship internationally from Japan!

Frequently Asked Questions

Is this authentic?

Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.

We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.

What are your shipping rates?

On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.

Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.

How long does delivery take?

These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.

  • United States: 12 to 15 business days
  • Canada, United Kingdom, France, Germany: 9 to 12 business days
  • Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
  • China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
  • Rest of the world: 11 to 18 business days

Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.

Do you offer express shipping?

Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.

Will I pay customs or import fees?

US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.

Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.

We're working on rolling out prepaid duties for more countries soon.